The Apple Experience

Secrets to Building Insanely Great Customer LoyaltyLearn to Enrich Lives, Build Loyalty, and Reimagine Customer Service. People come to the Apple Store for the experience and they are willing to pay a premium for that. — Ron Johnson, J.C Penney CEO, former head of Apple Retail The Apple Store is the most profitable retailer on the planet. It boasts the highest revenue per square foot of any retail store including famous luxury brands such as Tiffany or Coach. The average Apple Store attracts more than 20,000 visitors a week and consistently earns accolades for its customer service.