PRESTONE® TAPS GAS STATION TV TO EXTEND REACH OF “REAPER” CAMPAIGN
BIRMINGHAM, Mich. – September 25, 2012 – Gas Station TV (GSTV), America’s #1 video network at the pump, is excited to announce that it has added Prestone, the country’s leading antifreeze/coolant brand, to its roster of advertisers on the network. Focused on reaching younger, active male DIYers, Prestone engaged GSTV to extend the impact of its new advertising campaign. The campaign, titled “The Reaper”, is aimed at helping drivers “cheat death” on their vehicles by maintaining their cars with Prestone’s patented anti-corrosion antifreeze and other Prestone car care products. The 30-second spot, featured at Murphy USA gas stations in Walmart parking lots across the country, also includes a five-second directional Action Tag™ encouraging viewers to head into the retailer for immediate purchase.
“The new campaign reminds consumers to maintain their vehicles, and shows how Prestone products help drivers keep their cars running longer and worry-free,” said Kareem Dright, marketing manager at Prestone. “Partnering with GSTV was a natural component of our campaign to help Prestone reach our target consumers while their vehicles are top-of-mind, whether that’s filling up their tanks or making an in-store purchase at local gas stations.”
With a 100 percent driver viewing audience, GSTV is an effective medium for automotive-related brands to narrow in on consumers who are a key target for their products and services. Research shows that GSTV viewers are 81 percent more likely than the national average to be frequent drivers – increasing the likelihood that these viewers would require more frequent routine vehicle maintenance.
“Like no other medium, GSTV is able to drive consumers to a very specific destination at optimal times. In this case, it’s inside Walmart to purchase Prestone products at what is likely one of the most critical times for car maintenance decision-making. Just as easily, however, GSTV can drive consumers to a local drive-thru restaurant or another nearby retailer,” said David Leider, CEO, GSTV. “I’m glad that Prestone decided to capitalize on our network’s ability to influence these decisions and I look forward to a great partnership with the brand.”
The Prestone campaign on GSTV will run at Murphy USA stations through December.
About GSTV
Gas Station TV (GSTV) is America’s #1 video network at the pump. Delivering the hard to reach, on-the-go consumer, GSTV reaches more than 33 million monthly viewers at the nation’s leading gas retailers in 110+ U.S. DMAs. Through its inOvationTV partnership with Wayne, a GE Energy Business, the network is on track to increase its monthly reach to over 70 million.
Offering an industry-leading experience, GSTV engages, influences and drives consumers to action on behalf of its advertisers and gas retailers with exclusive content including news from CNN’s Headline News, entertainment headlines from Showbiz Tonight, sports from ESPN, business and personal finance reports from Bloomberg TV, and GSTV’s original social media program, “Your Neighborhood,” in addition to local weather updates from AccuWeather. For more information, please visit GSTV.com, follow us on Twitter @GasStationTV, like us on Facebook: Facebook.com/GasStationTV, and subscribe to our YouTube channel: YouTube.com/GasStationTV. Gas Station TV is a Destination Media, Inc. company.
About Prestone
Headquartered in Lake Forest, Illinois, Prestone manufactures and markets Prestone Antifreeze/Coolant, Fuel Additives, Brake and Power Steering Fluids, and a variety of other car-care products. For more than 80 years, the Prestone name has provided customers with the highest quality products, including the leading brand of antifreeze/coolant. Prestone antifreeze has protected cooling systems through eight decades of evolving engine operations and cooling system demands. Please visit Prestone.com for additional information. Prestone® is a registered trademark of Prestone Products Corporation.
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Tanisha Leonard
GSTV
(248) 581-2983 - office
(248) 709-4177 - mobile
tanisha.leonard@gstv.com
About GSTV:
Gas Station TV (GSTV) is America’s #1 video network at the pump. Delivering the hard to reach, on-the-go consumer, GSTV reaches more than 33 million monthly viewers at the nation’s leading gas retailers in 110+ U.S. DMAs. Through its inOvationTV partnership with Wayne, a GE Energy Business, the network is on track to increase its monthly reach to over 70 million.
Offering an industry-leading experience, GSTV engages, influences and drives consumers to action on behalf of its advertisers and gas retailers with exclusive content including news from CNN’s Headline News, entertainment headlines from Showbiz Tonight, sports from ESPN, business and personal finance reports from Bloomberg TV, and GSTV’s original social media program, “Your Neighborhood,” in addition to local weather updates from AccuWeather.
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