PRESTONE® TAPS GAS STATION TV TO EXTEND REACH OF “REAPER” CAMPAIGN

BIRMINGHAM, Mich. – September 25, 2012 – Gas Station TV (GSTV), America’s #1 video network at the pump, is excited to announce that it has added Prestone, the country’s leading antifreeze/coolant brand, to its roster of advertisers on the network. Focused on reaching younger, active male DIYers, Prestone engaged GSTV to extend the impact of its new advertising campaign. The campaign, titled “The Reaper”, is aimed at helping drivers “cheat death” on their vehicles by maintaining their cars with Prestone’s patented anti-corrosion antifreeze and other Prestone car care products. The 30-second