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Advertising on Trucks Targets Motorists

Parrot books biggest client-direct truck-rear campaign of 2011 Truck media specialist HaulinAds has secured the market’s largest client-direct truck-rear advertising campaign this year.The 12-week national campaign, which launches this week, was booked by the UK’s leading hands-free technology company Parrot and is the first time the company has used truck media. Targeting Parrot’s key customer base of motorists, the eye-catching 2.8m x 2.3m flush rear format will feature on 100 lorries. Each lorry is expected to cover approximately 2,000 miles per week travelling some of Britain’s

The Simplicity Premium - Consumers Will Pay More for Brands That Make Life Easier

Brand strategy consultancy Siegel+Gale has published a report revealing that despite the challenging economy, UK consumers are willing to pay more for brands that deliver simpler experiences and interactions.The survey, which is published on media ideas  hub Getmemedia.com, is the first annual Global Brand Simplicity Index, which is conducted among 6,000 consumers across seven countries including the UK, US, Germany and China. The idea behind the report is to uncover the perceived points of complexity in people’s lives, and the added value we place on having a

The Future of Media Buying

Pete Davis, managing director of innovative marketing ideas  search engine Getmemedia.com, considers the role of brand managers in media buying.Traditionally, the way brand owners buy their media has been built on a three-way relationship between the brands themselves, media owners and media agencies. However, with the arrival of various platforms and channels that are encouraging marketers to take more control of this and buy their own media direct, we are seeing an increasing commoditisation of media. (1) While I fully support marketers

The Role of Advertising in the Age of Social Media

Pete Davis, managing director of innovative marketing ideas  search engine Getmemedia.com urges brand managers not to overlook the role of more traditional advertising in the age of social media.Simon Carter, the marketing director of Fujitsu’s government arm, was recently quoted in the marketing press as warning that some junior marketers were in danger of becoming lazy and over-using social media – essentially because it was seen as free. (1) Whilst I agree with this in essence, I would also argue that there are other factors at play here.

Brand Connections Offers Unique Ryanair Sponsorship Opportunity.

Marketing and media company, Brand Connections, has announced on the marketing ideas  search engine Getmemedia.com that for the first time it is offering “category dominance” of media sponsorship across the UK fleet of Ryanair aircraft.The highly desirable opportunity offers at least two-hours worth of dwell time with an 85% British ABC1audience, in planes flyers taking off or arriving at a UK hub. The advertising material includes Brand Connections’ patented Care Cover Tray Tables and overhead lockers; an ideal medium for brands looking to

Getmemedia.com Expansion Fueled by Private and Venture Capital Investment

Media and marketing ideas  search engine Getmemedia.com is announcing further expansion with three senior hires to its management team. This growth is being facilitated by investment from media specialist’s IBIS Media VCT and private investor Chris Letcher, the ex MD of Hobsons (part of the DMGT portfolio). The three new additions to the Get Me Media team are Richard Ardley, who is being brought in as director of Get Me Insight and Neil McKinnon, who is joining as marketing manager. Finally, Kiran Mann has joined as the new Agency Account Manager.This is IBIS’

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