GfK acquires Knowledge Networks

GfK will be acquiring 100% ownership of Knowledge Networks Inc., a leading provider of digital research solutions in the US. Through the acquisition, GfK demonstrates its commitment to drive growth, in the US and globally, by providing the highest quality research solutions, tailored to the new realities of the digital age.Founded in 1998, Knowledge Networks is the preeminent provider of online research solutions in the US, specializing in consumer packaged goods, healthcare, retail, media, government and academics. “Knowledge Networks provides an important complement and synergy to our