Givaudan Fragances launches ‘Carto’, its Artificial Intelligence powered tool to reinvent the way perfumers create

As part of its 2020 digital innovation strategy, Givaudan Fragrances is thrilled to announce the launch of ‘Carto’, our latest intuitive and interactive system that reinvents the way perfumers create.‘Carto’ is an AI-powered tool that brings science and technology to the service of the perfumers. It is designed to intelligently use our unique ingredients ‘Odour Value Map’ to maximize the olfactive performance in the final formula. Going forward, our aim is to also leverage consumer insights to provide additional data to our perfumers to help them refine their creative accords.  ‘Carto’