Renowned Media Expert Elizabeth Filippouli Launches International Firm To Help Companies Take Charge Of Their Online Presence
LONDON, AUG. 24 – Reacting to the growing challenges companies are facing in an age of evolving social networking and online advertising, media expert Elizabeth Filippouli today announced the creation of Global Thinkers, a next-generation marketing agency dedicated to helping global corporations maximize the return on investment from their Internet advertising expenses.
“Today, the power to define and control a brand is shifting from corporations and institutions to individuals and communities,” Filippouli said. “Audiences are more fragmented than ever before, which makes them harder to find but easier to define. I created Global Thinkers to combine my know-how, awareness, contacts and technology with the expertise to deliver the best coverage and intelligence for any business.”
Filippouli is a well-respected member of the media establishment. She has worked for CNN, Al Jazeera English and Reuters and has insider access to media and journalists worldwide. As a media and business strategist she has worked for Coca Cola, TIM Mobile, The Olympic Games Committee (IOC) and various banking groups, government ministries and energy companies.
The theory behind Global Thinkers is that traditional marketing and advertising methods simply don't work in the ever-changing online world. While buying targeted ads used to be the way to build and maintain brand awareness, it is no longer enough. Filippouli believes what's fundamentally important is how a brand is perceived in the blogosphere, on social media networks and in other non-traditional but influential online communities.
“Today we need to think globally and adapt to a media landscape that is rapidly changing,” she said. “The traditional one-way communication model no longer works. Our team of experts collects information from every outlet and media type including influential journalists and bloggers anywhere in the world. With Global Thinkers, you’ll always have your finger on the pulse of the latest coverage for your client, brand, product, campaign or competitor."
Global Thinkers will take charge of their client's social and online media presence while also generating press releases and other media that are designed to generate momentum and take advantage of the viral nature of the online world. Filippouli's extensive experience and deep industry contacts will allow her to position her clients one step ahead of their competitors’ old fashioned marketing efforts.
“There is a new business paradigm that you need to adapt to or die,” she said. “We want to make sure your businesses not only survives but thrives in this brave new world.”
For more information and interview access, please contact founder and CEO Elizabeth Filippouli:
http://globalthinkers.com
Tel: +44(0) 8456347820
Fax: +44 (0) 8447747558
Email: info@globalthinkers.com
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