Global Media Expert Elizabeth Filippouli Launches International Firm To Help Companies Take Charge Of Their Online Presence
LONDON, SEPT. 7 – Reacting to the growing challenges companies face in an age of evolving social networking and online advertising, media expert Elizabeth Filippouli today announced the creation of Global Thinkers, a next-generation marketing agency dedicated to helping global corporations command the powerful buzz generated by social and online media. “Today, the power to define and control a brand is shifting from corporations and institutions to individuals and communities,” Filippouli said. “Audiences are more fragmented than ever before, which makes them harder to find but easier to