Coloreel receives an order for the installation of eight units from Tryckhuset AB

Coloreel, with its unique and well-patented technology for digital dyeing of textile thread on-demand that creates sustainable and creative embroideries, receives a new order from Tryckhuset AB ("Tryckhuset"). Delivery and installation will take place immediately during June, 2021.

Swedish embroidery manufacturer Tryckhuset is investing in new technology from Coloreel to be able to meet increased demand. The order comprises of eight (8) units.

Sven Öquist, VP Sales at Coloreel Group AB comments:

“Tryckhuset is a leader in textile decoration on the Swedish market, I am very happy that they have chosen to invest in Coloreel. It shows that they believe in us and in our technology for environmentally friendly and creative embroideries and it confirms that Coloreel is a good investment ”.

Anders Andreasson, CEO & Chairman of Tryckhuset AB, comments:

“Coloreel's technology contributes to our efficiency and supports our continued expansion. In the past, we have sometimes had large scrap in our thread stock. Now we only need one thread spool that colors digitally during production, which creates contrasts, gradients, shadows and a depth that has not been possible before with traditional embroidery technology. The result looks like a digital print, but it is embroidery and we do not have to compromise on the choice of color. If we receive an express delivery, we do not need to send a truck to pick up thread in the right color, we already have everything in place”.

For more information about Coloreel, follow the links below or contact:

Sven Öquist, VP Sales Coloreel, sven.oquist@coloreel.com, 0708 284969
Henrik Linder, VP Marketing & Communication Coloreel, 
henrik.linder@coloreel.com, 0702 187101

 

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About Coloreel
Coloreel is a Swedish textile innovation brand with a groundbreaking technology for embroidery that enables high-quality coloring of textile thread on demand, unlocking a world of potential.

We use our technology to both preserve the craftsmanship of embroidery and take embroidery to the next level. The unique solution makes previously complicated designs accessible, including gradients, textures and other stunning effects. Using only a single thread and needle means that it also significantly improves quality and efficiency, enabling immediate start up and faster delivery. In short, Coloreel empowers creativity and enhances quality and efficiency, making the ordinary extraordinary. In the future, the technology can also be used for sewing, knitting, weaving and more.

Coloreel is also part of the movement to reduce waste and move the textile industry towards more sustainable production. By coloring the thread directly, there is no wastewater, hence no water pollution. Andusing a single reel of thread and needle also means minimized thread waste and minimized microfiber pollution.

The result, of course, is embroidery at full potential.

About Tryckhuset
Tryckhuset AB in Stenungssund is one of Sweden’s largest independent screen and transfer printers and performs printing and embroidery as a subcontractor to profile companies and associations throughout Sweden. Tryckhuset is one of the few large companies in the industry that still has production locally in Sweden. An in-depth collaboration has recently been initiated with New Wave Group, which means that the majority of all profile brands will be managed in ” ’Tryckhuset’s factory in Dinglet. In the long run, this investment will provide around 50 new jobs to the location n. A completely new factory is under construction and production volume, which is already high, will increase significantly.

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“Tryckhuset is a leader in textile decoration on the Swedish market, I am very happy that they have chosen to invest in Coloreel. It shows that they believe in us and in our technology for environmentally friendly and creative embroideries and it confirms that Coloreel is a good investment ”.
Sven Öquist, VP Sales at Coloreel Group AB
“Coloreel's technology contributes to our efficiency and supports our continued expansion. In the past, we have sometimes had large scrap in our thread stock. Now we only need one thread spool that colors digitally during production, which creates contrasts, gradients, shadows and a depth that has not been possible before with traditional embroidery technology. The result looks like a digital print, but it is embroidery and we do not have to compromise on the choice of color. If we receive an express delivery, we do not need to send a truck to pick up thread in the right color, we already have everything in place”.
Anders Andreasson, CEO & Chairman of Tryckhuset AB