Gloucester Born Beef is brand of very rare and premium beef representing the Pedigree Gloucester Breed and a specific method of meat husbandry and production. Each 100% Pedigree Gloucester is slowly fattened and only ever grass fed, slaughtered, privately hung and butchered all within ten miles of Gloucestershire's River Severn. No cereals, no additives, no stress, no motorways, no shortcuts, no lies. Each cut of meat can be traced back to the very animal.