Swedish Tech Leaders Greater Than and Smart Eye Partner to Advance Vehicle Safety Through Driver Risk Analytics and Driver Monitoring Technology
- Smart Eye is the industry’s leading Driver Monitoring System (DMS) provider, with over 40% market share
- Greater Than is the global provider of risk intelligence into road safety and climate impact
- Together, the companies are conducting a data-driven research initiative to analyze how driver behaviors, such as eye movements and responses to distraction alerts, impact crash risk and inform the development of advanced in-cabin safety systems
Greater Than, the global provider of risk intelligence into road safety and climate impact, and Smart Eye AB, the industry leader in Driver Monitoring Systems (DMS), today announced a strategic collaboration to deepen the understanding of driver risk and advance life-saving vehicle technologies.
The partnership will combine Greater Than’s risk intelligence with Smart Eye’s advanced driver monitoring system technology to explore the correlation between driver eye movements, Advanced Driver Distraction Warning (ADDW) alerts, and crash risk.
Together, the companies are conducting comprehensive research to advance the understanding of driver distraction and drowsiness. Using Smart Eye’s AIS system – a complete driver support solution designed for small-volume OEMs and fleet vehicles – to detect driver fatigue and distraction, the project will collect real-world behavioral data and combine with Greater Than’s predictive risk analytics to refine and enhance the services.
“At Smart Eye, we are dedicated to transforming how vehicles understand and respond to human behavior,” said Magnus Brunzell, VP of AIS, Smart Eye. “This partnership with Greater Than allows us to combine our expertise in Driver Monitoring Systems with their advanced risk intelligence to create a safer driving environment. By integrating predictive crash analytics with real-time behavioral monitoring, we are pushing the boundaries of what in-cabin AI systems can achieve.”
From July 7, 2026, all new vehicles in the EU must incorporate an ADDW system that observes driver eye movements and issues warnings when distractions are detected. Using the data collected through Smart Eye’s AIS systems and Greater Than’s risk intelligence, the two companies will also explore the correlation between ADDW alerts, driver behavior, and crash probability. These insights will help automakers refine ADDW systems to improve safety outcomes and meet compliance standards.
With over 40% market share in DMS and a proven track record of collaborations with global automakers like Nissan, GM, and BMW, Smart Eye is at the forefront of AI-driven automotive safety solutions. Greater Than has been training its world-leading AI technology for 20 years with real-life data from 106 countries and 1,600 cities. As a result, it can rapidly predict crash probability and climate impact. Its customers include organizations across the insurance, fleet, mobility and automotive industries. Together, the two companies are uniquely positioned to set new standards in driver monitoring and risk analytics, offering solutions that benefit automotive manufacturers, fleet managers, and drivers alike.
“This collaboration will facilitate valuable research that has the potential to transform the driver experience and save lives,” said Johanna Forseke, Chief Business Officer and Deputy CEO at Greater Than. “By understanding driver behavior, and the effects that safety warnings have on risk level, this partnership will be revolutionary to the future of cabin monitoring technology and the management of global road safety.”
Press contact Greater Than
PR@greaterthan.eu
+46 855 593 200
www.greaterthan.eu
Press contact Smart Eye
Lisa Strandvik
Head of Global Marketing, Smart Eye
lisa.strandvik@smarteye.se
About Greater Than
Greater Than is a driving data analytics company that specializes in understanding driver impact on the roads. Through the power of artificial intelligence (AI), Greater Than converts GPS data into driver scores that predict crash probability and climate impact. The scores can be further enhanced with additional intelligence including an analytics dashboard, prevention tool, and summary reports.
Insurance companies, underwriters, fleet solution providers, mobility providers and other owners of GPS data use Greater Than’s analysis to optimize driver risk management, achieve insurance profitability, manage sustainability & ESG reporting, and monetize GPS data. Greater Than (GREAT: ST) is listed on Nasdaq First North Growth Market. FNCA Sweden AB is the Company’s Certified Adviser. Learn more at www.greaterthan.eu.
About Smart Eye
Smart Eye is the leading provider of Human Insight AI, technology that understands, supports and predicts human behavior in complex environments. The company is on a mission to bridge the gap between humans and machines for a safe and sustainable future. Supported by Affectiva and iMotions – companies it acquired in 2021 – Smart Eye’s multimodal software and hardware solutions provide unparalleled insight into human behavior.
In automotive, Smart Eye’s driver monitoring systems and interior sensing solutions improve road safety and the mobility experience. The company’s eye tracking technology and iMotions biosensor software platform are also used in behavioral research to enable advanced research in academic and commercial sectors. In media analytics, Affectiva’s Emotion AI provides the world’s largest brands and market researchers with a deeper understanding of how consumers engage with content, products, and services.
Founded in 1999, Smart Eye is a global company headquartered in Sweden, with customers including NASA, Nissan, Boeing, Honeywell, Volvo, GM, BMW, Polestar, Geely, Harvard University, 26 percent of the Fortune Global 500 companies, and over 1,300 research organizations around the world.
Visit www.smarteye.ai for more information.
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