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  • Johanna Forseke

    CEO


    +46 8 555 93 200
    https://greaterthan.eu/

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    The FIA Smart Driving Challenge is unique in uniting everyday drivers with leading figures from the world of motor sport to help deliver safer, more sustainable mobility worldwide. By combining the latest AI technology with the expertise of elite drivers, this challenge is empowering individuals to turn small changes behind the wheel into a big difference on the road.
    Willem Groenewald, FIA Secretary General for Automobile Mobility, Sustainability and Tourism
    It’s fantastic to see the continued momentum behind the FIA Smart Driving Challenge. The impressive results we see year-on-year are proof that the initiative resonates with the everyday driver. With a new ambassador line-up adding fresh energy to the challenge, it is well positioned to engage more drivers and have an even bigger impact globally.
    Johanna Forseke, CEO at Greater Than
    Johanna has been instrumental in shaping Greater Than’s commercial direction and helping to build the foundation we have today. She has a strong understanding of the market, a hands-on leadership style and brings the energy and focus needed to drive growth and deliver tangible results.
    Karin Forseke, Chair of the Board of Greater Than
    I am honored to lead such a fantastic team and to work alongside partners who are creating a real impact with our technology. We have a proven AI that prevents risk and reduces emissions before they occur; my focus now is on reaching more organizations worldwide so together we can help shape a safer, more sustainable future for mobility.
    Johanna Forseke, CEO of Greater Than
    During the quarter, we entered into a commercial agreement with Honda, marking an important step in bringing our joint solution to market. The collaboration has now moved into an implementation phase, with preparations underway for launch and initial market introduction.
    Liselott Johansson, CEO
    Following an independent technical validation, I confirm the scientific rigor of Greater Than’s Crash Probability Score. A defining characteristic of this model is its foundation on actual real-world crash outcomes, rather than the proxy indicators, such as harsh braking, commonly used in the industry.
    Anders Arpteg, Ph.D., Artificial Intelligence
    Trust and transparency are critical in the world of AI. Given Anders Arpteg’s extensive background in AI, we greatly value his thorough evaluation of our model so organizations can rely on our technology with confidence.
    Anders Lindelöf, Co-founder & Chief Technology Officer at Greater Than
    Michael Gidlund brings extensive experience in scaling operations and implementing comprehensive business transformations, while Anders Håkanson adds a strong entrepreneurial perspective and solid experience in building companies. Their combined experience strengthens the Board’s ability to support the company’s continued growth and long-term value creation.
    Björn Ulvgården, Chairman of the Board at Greater Than
    I am impressed by Greater Than’s commitment to using AI technology to drive positive change for safer and cleaner roads and communities - something that resonates strongly with me. The company already has several strategic global partnerships in place and I look forward to contributing my experience to help the business scale and realize the full potential of the partnerships.
    Michael Gidlund
    Greater Than operates in a highly exciting space where technology and sustainability come together in a way that can make a real difference to society, which strongly appeals to me. I see significant potential in the company and look forward to contributing my experience from building and developing businesses to support its continued growth and long-term value creation.
    Anders Håkanson
    Smart driving isn’t just reserved for professional drivers when they’re racing or rallying, it’s a mindset we can all adopt every time we get behind the wheel. The FIA Smart Driving Challenge brings together a global community of drivers, united to inspire, motivate and challenge one another to bring safer and more sustainable mobility to our roads.
    Mohammed Ben Sulayem, President of the FIA
    The FIA Smart Driving Challenge gives everyone a simple way to make a difference with every journey, just by downloading an app. That’s the beauty of this Challenge, every journey to work, to the shops or to the school gates is a chance to climb the leaderboard and become a smarter driver.
    Willem Groenewald, FIA Secretary General for Automobile Mobility and Sustainability
    We’re very proud that our AI powers the FIA Smart Driving Challenge, an initiative that has grown significantly in reach and impact over the years. Now, as we enter the eighth season, the need to focus on safe, sustainable driving has never been greater. The strong engagement shows that drivers are keen to learn from AI-driven insights and highlights the real-world value of the Challenge.
    Johanna Forseke, Incoming CEO at Greater Than
    We have come through a challenging time, delivered on key milestones and established partnerships that validate both our technology and our strategy.
    Liselott Johansson, CEO
    This is an exciting partnership and another strong example of how Greater Than’s AI enables innovative, scalable solutions for global mobility. Together with Honda, we’re applying crash probability insights at an infrastructure level, helping stakeholders prioritize where to act, while building a service with real-world impact and long-term commercial potential.
    Johan Forseke, Head of APAC, Greater Than
    We are committed to turning data from Honda vehicles into meaningful insights, helping to shape safer, more sustainable societies. By working with Greater Than to uncover more value from our driving data, we’re able to provide useful information that will inform better decisions and ultimately help all road users move around more safely.
    Yuki Ishikawa, Business Strategy and Planning Department, SDV Integrated Strategy Division, Honda
    By appointing Johanna, we gain a customer- and market-oriented CEO who has been deeply involved in the company’s strategic transformation and in building the order and customer portfolio that Greater Than has today. Through this planned transition, we ensure continuity and strengthen our focus on further developing our sales and marketing activities.
    Björn Ulvgården, Chairman of the Board of Greater Than
    I am extremely pleased to have been entrusted with leading the company and the work of accelerating sales at Greater Than. We have a strong brand and a strong customer portfolio, but much work remains to ensure that our contracts deliver the revenue streams we expect. This is a challenge I look forward to taking on together with the team.
    Johanna Forseke, incoming CEO of Greater Than
    It has been incredibly exciting to lead an AI pioneer into becoming a globally recognized brand within mobility. I would like to extend my warm thanks to all the fantastic employees, customers, shareholders, and everyone who has supported the company along the way. It has been a privilege to build the company together with such a dedicated and competent team. I wish Johanna Forseke every success in her new role and look forward to continuing to follow the Company’s journey.
    Liselott Johansson, outgoing CEO of Greater Than
    The FIA Smart Driving Challenge continues to grow, showcasing how innovation and mobility work hand in hand to make our roads safer, more affordable, and more sustainable. Congratulations to Alexandre Stricher for this great achievement, proving that every driver has the power to make a difference.
    FIA President Mohammed Ben Sulayem
    The 2025 Season has taken the FIA Smart Driving Challenge to a new level. With drivers from 97 countries, continued growth in participation, and clear improvements in safe and sustainable driving across the board, the Challenge can accelerate real-world change.
    Willem Groenewald, FIA Secretary General for Automobile Mobility and Sustainability
    We’re proud to power a global challenge that turns data into action. Every Season we see how drivers can dramatically improve their impact on the roads when given the right feedback and encouragement. Congratulations to Alexandre and well done to every participant who proved that the smallest behavioral changes make a measurable difference at scale.
    Johanna Forseke, Chief Business Officer and Deputy CEO at Greater Than
    I’m very proud to have won the FIA Smart Driving Challenge again this year. What I love about the Challenge is that it really gets you thinking about every decision you make while driving, and the impact of those decisions. Competing with drivers from around the world, and seeing how small daily improvements add up to real benefits for the planet and road safety, is a powerful motivation.
    Alexandre Stricher, winner of the 2025 FIA Smart Driving Challenge
    Fuse Fleet’s success reflects the real value our customers are seeing from AI-enabled insurance and we’re pleased to continue our partnership with Greater Than to 2028. As the needs of Australian fleets evolve, it’s critical that we stay ahead of the curve. Greater Than’s technology helps us do exactly that, empowering safer drivers, fairer premiums and deeper, trust-based relationships with the businesses we support.
    Luke Kelly, Managing Director of DKG
    We’re proud to continue supporting DKG and Fuse Fleet as they scale across Australia. This renewed agreement is a strong endorsement of the value Fuse Fleet is delivering to customers today, and I look forward to seeing their next phase of growth.
    Johanna Forseke, Chief Business Officer and Deputy CEO at Greater Than
    The fact that the Fédération Internationale de l’Automobile (FIA) has chosen to use our AI in a global initiative is important proof of what we have worked toward for many years: for our technology to be used on a large scale to improve road safety and save lives. Since the launch of the FIA Driver Safety Index, the response has been very positive, and the engagement and interest around the Index continues to grow.
    Liselott Johansson, CEO, Greater Than
    For the first time, organizations can measure and compare driver risk in a universal language. Along with our other programs, it gives them the means to act confidently to reduce road crashes, injuries, and fatalities. The FIA Driver Safety Index also supports our Members in building meaningful partnerships and strengthens their ability to demonstrate leadership in road safety, both nationally and globally.
    FIA President Mohammed Ben Sulayem
    Engaging organizations across the public and private sectors is the most effective path to transformative and enduring road safety results. The FIA Driver Safety Index uses data-driven insights and fosters behavioral change through active measurement, empowering organizations to demonstrate accountability. As a SaaS solution, it is easily accessible and designed to evolve, adding new analytics to advance safer and more sustainable mobility for everyone.
    FIA Secretary General for Automobile Mobility and Sustainability Willem Groenewald
    The FIA Driver Safety Index is the perfect example of what our AI was made for: to transform road safety. Through our long-standing partnership with the FIA, we are proud to see our technology enabling a global index that complements existing efforts and empowers organizations to take meaningful action worldwide.
    Greater Than Chief Business Officer and Deputy CEO Johanna Forseke
    We began the year with cautious optimism; aware of the challenges ahead but confident in our vision. Today, that optimism has been well-founded, as we grow with existing partners, uncover new opportunities and share some exciting new innovations.
    Liselott Johansson, CEO, Greater Than
    After many years of hard work, we are very pleased to have reached this position, an important milestone and a major breakthrough for Greater Than. We are now looking forward to starting this journey, combining our AI technology with the power of a global brand and network.
    Liselott Johansson, CEO at Greater Than
    While Greater Than has long led the way in AI-powered crash prediction, the AI Coach marks a transformative next step; we’re now digging much deeper into why a crash may occur and utilizing the extensive capabilities of AI to guide managers in reducing risk or recognizing positive behaviors that contribute to safe driving. Our AI Coach is designed to meet the evolving needs of the industry by empowering managers to have meaningful conversations that clearly define the behaviors contributing to risk level, tailored to the driver’s individual profile.
    Anders Lindelöf, Co-founder and Chief Technology Officer at Greater Than
    Our team consistently pushes the boundaries when it comes to AI capabilities and product development, to meet the evolving needs of our customers and the wider industry. With the new Crash Probability Hub, it’s easier than ever to manage and action risk all in one place. This is a new era for road safety.
    Anders Lindelöf, Co-founder and Chief Technology Officer at Greater Than
    Partnering with Greater Than allows us to tap into the next generation of AI-driven risk analysis. Unlocking deep insights from real-world driving behavior and better understanding the factors behind crash risk supports our mission to achieve zero traffic collision fatalities involving Honda motorcycles and automobiles worldwide by 2050.
    Yuki Ishikawa, Software-Defined Vehicle (SDV) Integrated Strategy Division at Honda
    This is an exciting and commercially strategic project that transforms anonymized driving data into powerful, actionable insights. The ability to predict crash risk with AI-driven precision offers Honda a clear competitive edge. The findings will not only unlock new opportunities for innovation in safety technology but also create tangible value for infrastructure planning and broader mobility solutions.
    Johan Forseke, Head of APAC at Greater Than
    We’ve worked closely with Greater Than to connect two layers of driver insight – what’s happening in the moment, and what it means for overall risk. That combination gives fleet operators a sharper tool for preventing incidents before they happen. Greater Than’s risk intelligence adds more depth to the data and helps fleets focus their efforts where the underlying risk is actually building.
    Martin Krantz, CEO and Founder of Smart Eye
    We’re extremely proud of our ongoing work with Smart Eye which is shaping the future of in-cabin technology. With the integration of our AI risk intelligence into Smart Eye’s upgraded AIS system, fleet managers are better able to identify and reduce elevated driving risk.
    Liselott Johansson, CEO of Greater Than
    The current turbulence of the global economy, combined with a gap in revenue due to a customer dispute, make 2025 difficult to predict. Despite this, our confidence remains high for many reasons including strong gross margins, greater momentum than ever before with current and new customers and growing demand for AI solutions to reduce road crashes.
    Liselott Johansson, CEO, Greater Than
    There is a major opportunity to change the road safety narrative in LATAM. We’ve seen the power of AI and have been impressed with the way Greater Than’s technology can be layered onto existing solutions to uncover new predictive insights. This delivers added value in a region that has a very clear desire for increased road safety technology.
    David Escobar, CEO at Navisaf
    Road safety is a top concern for LATAM fleets and, as such, we know we can make a real difference. With Navisaf’s market reach and our globally unique risk intelligence, we’re equipping fleets with solutions that enable them to proactively manage driver risk and create safer roads across the region.
    Johanna Forseke, Chief Business Officer and Deputy CEO at Greater Than
    The proposal of a second board member from Virala is fantastic news that further demonstrates the confidence of Virala in Greater Than’s ongoing success. This is a particularly exciting time for our company, as we experience strong demand for AI across all industries in which we operate.
    Sten Forseke, Founder of Greater Than
    The FIA stands as the united voice of motorsport and mobility, driven by a commitment to advance innovation. The FIA Smart Driving Challenge represents a crucial step toward fostering a culture of safety and sustainability for all road users. By coming together, we have the power to inspire change, raise awareness, and pave the way for better roads for generations to come.
    FIA President, Mohammed Ben Sulayem
    Outside of motorsport, the FIA is a key voice in the mobility space – helping to make every road more safe, sustainable and inclusive. We believe that every driver can make a difference – whether they’re a world championship contender on their way to the track, or a commuter heading home. We hope that users download this app, join a team, and help us drive this movement.
    FIA Secretary General for Automobile Mobility Willem Groenewald
    It’s amazing to have witnessed such strong engagement in the FIA SDC over the years. We’re delighted that such well-known motorsport ambassadors have come on board for this seventh season to build on the programme’s positive momentum and further inspire safe, sustainable behaviours among drivers around the world.
    Greater Than Chief Business Officer and Deputy CEO Johanna Forseke
    Our work with Greater Than provides valuable real-world insights into how drivers respond to distraction alerts and how those alerts influence crash risk. With a deeper understanding, we can refine our systems to make alerts more effective. These findings help us take in-car safety technology further, making it better equipped to prevent accidents.
    Martin Krantz, CEO and Founder of Smart Eye
    The insights our analysis uncovered were fascinating, providing a comprehensive overview of driver risk level, number of alerts per driver, alert categories, and – most importantly – to what degree each alert influenced risk level and for how long. This analysis will advance the adaptiveness and effectiveness of important, lifesaving in-vehicle technologies.
    Liselott Johansson, CEO at Greater Than
    I’m proud to share that, during 2024, Greater Than’s net sales were 44% higher than 2023, with reduced costs of 10%. 2024 was the year we celebrated 20 years of our globally unique AI, and this coincided with momentum in the market reaching new heights.
    Liselott Johansson, CEO, Greater Than
    We’re excited to unveil this world-leading predictive safety platform. As demand for AI video telematics soars, this unique solution enables fleets to proactively manage risk while enhancing underwriting and claims management for insurers.
    Jim Davis, VP, Insurance & Risk Management, Waylens
    As a result of a fantastic partnership, we’ve been able to work at speed to bring this exciting new value proposition to market. Waylens’ new platform completely transforms the way fleet managers use video technology to understand and mitigate driver risk and adds value to video technology for insurance companies.
    Jim Noble, Global Director of Insurance & Head of the Americas at Greater Than
    The Virala Group is proud of its long-standing involvement with Greater Than and we are delighted that Jan-Elof had been proposed to join the Board. This move will further strengthen our commitment to the company and its future development. It is a particularly exciting time for Greater Than, given the growing global demand for its AI-driven crash risk and climate impact intelligence and, more importantly, mitigation solutions.
    Alexander Ehrnrooth, President & CEO of Virala Group
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