New food concept will break down misconceptions about plant-based foods - using traditional crops to create the food of the future

To be able to move forward, it can sometimes be a good idea to look back. A new climate-smart food concept based on Swedish cultural heritage crops will break through young people's prejudices about plants and prove once and for all that it is the food of the future. Fast food is popular among young Swedish people but only one in five eats their recommended amount of fruit and vegetables. There is a feeling that healthy food doesn’t taste good. To try and counteract this, the Greenfood subsidiary, Ahlströms, has decided to continue investing heavily tasty and healthy plant-based food