The Gothenburg Executive MBA switched from classroom to online — teaching, networking and international exchange continue despite corona virus pandemic

With a special focus on Asia, professors from several continents and participants from countries all over the word, the international character of the Executive MBA degree programme at the School of Business, Economics and Law at the University of Gothenburg is ubiquitous. However, the outbreak of the corona virus pandemic has created new challenges. Teaching during the rest of the spring term has been moved from the classroom to the web. Thanks to modern digital meeting technology, knowledge exchange and group interactions can be maintained online.

Education online

The Executive MBA programme is taught part-time and the participants normally meet at the School of Business, Economics and Law at the University of Gothenburg for three days every third week. The 20 participants of the 2019-2021 cohort were scheduled to gather Thursday to Saturday, last week, for the Marketing module. Professor Lidija Polutnik of Babson College in Boston, who is responsible for the module, had planned to travel from the USA to give lectures to the group in Gothenburg. The outbreak of the corona virus put a stop to her travelling, but not to her teaching.

Instead, professor Polutnik stayed in Boston and the module was completed entirely online, with participants receiving their education and interacting remotely with each other, without needing to be on campus.


Lidija Polutnik

”I am delighted with the outcome of teaching the Gothenburg Executive MBA Marketing module online. The technology worked smoothly without any glitches, and our sessions were very interactive, resulting in a rich discussion of pricing and other marketing issues, which connected theory with practical applications across many industries, B2B and B2C spaces,” says professor Lidija Polutnik.

Anders Hestner

"Switching to the online teaching platform was seamless. It actually felt more like having a conversation than being in a lecture; with this format, the marketing module provided useful insights, specifically into strategic pricing," says Anders Hestner, General Manager, Oxygen Therapy at Mölnlycke Health Care.

“We were able to continue providing our education despite travel bans and without exposing our participants and faculty to the risk of virus infection. All our teaching is being done online,” says Håkan Ericson, CEO, GU School of Executive Education.

He continues, “The teaching also worked in the digital format. We simply adapted the schedule to the time difference between Boston and Gothenburg, and had the participants briefly test the technology and agree on in-meeting rules before the first seminar. The discussions are important, and professor Polutnik so wanted the seminars to be as interactive as they usually are. It was challenging to test a new format at short notice, but we are truly pleased with the result.” 

The University of Gothenburg uses the Zoom platform for online meetings.

For more information, please contact:
Håkan Ericson, CEO, GU School of Executive Education; hakan.ericson@handels.gu.se+46 709 50 63 35

The School of Business, Economics and Law at the University of Gothenburg delivers Sweden's first AMBA-accredited Executive MBA program, company-adapted leadership programs for internationally oriented companies in the Nordic market, and shorter open management programs. The courses are delivered in Sweden and globally. By combining academic weight with practical relevance, the school develops its customer’s key employees. The School of Business, Economics and Law at the University of Gothenburg is one of only approximately 90 business schools in the world—and the only one in Sweden—that is Triple Crown accredited, i.e. it has the three main international accreditations for business schools from AMBA, AACSB and EQUIS. This corresponds to approximately 0.7% of the world’s business schools. www.guexed.com

GU School of Executive Education, Box 609, 405 30 Göteborg. Telephone: +46 31 786 53 81.

Handelshgskolan vid Gteborgs universitet r en av endast drygt 70 handelshgskolor i vrlden  och den enda i Sverige  som r Triple Crownackrediterad dvs har de tre frmsta internationella ackrediteringarna fr handelshgskolor EQUIS AACSB och AMBA

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The School of Business, Economics and Law, University of Gothenburg delivers Sweden’s first AMBA-accredited Executive MBA programme, custom programmes for internationally-focused companies in the Nordic region and shorter open-enrolment programmes. Training is provided in Sweden and abroad. By designing programs that combine academic rigour and practical relevance, the school develops leaders and executives. The School of Business, Economics and Law at the University of Gothenburg is one of only 90 business schools in the world – and the only one in Sweden – to be Triple Crown-accredited, i.e. holding the three most prestigious international accreditations from AACSB, AMBA and EQUIS. This corresponds to approximately 0.7% of the total number of business schools globally. www.guexed.com

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With a special focus on Asia, professors from several continents and participants from countries all over the word, the international character of the Executive MBA degree programme at the School of Business, Economics and Law at the University of Gothenburg is ubiquitous. However, the outbreak of the corona virus pandemic has created new challenges. Teaching during the rest of the spring term has been moved from the classroom to the web. Thanks to modern digital meeting technology, knowledge exchange and group interactions can be maintained online.
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I am delighted with the outcome of teaching the Gothenburg Executive MBA Marketing module online. The technology worked smoothly without any glitches, and our sessions were very interactive, resulting in a rich discussion of pricing and other marketing issues, which connected theory with practical applications across many industries, B2B and B2C spaces
Lidija Polutnik, professor of Babson College in Boston
Switching to the online teaching platform was seamless. It actually felt more like having a conversation than being in a lecture; with this format, the marketing module provided useful insights, specifically into strategic pricing
Anders Hestner, General Manager, Oxygen Therapy at Mölnlycke Health Care
We were able to continue providing our education despite travel bans and without exposing our participants and faculty to the risk of virus infection. All our teaching is being done online
Håkan Ericson, CEO, GU School of Executive Education