GuideStar Recommends that Nonprofits Take Six Simple Steps to Take Advantage of Giving Season
Focusing on Results is Key to Effective End-of-Year FundraisingWashington, D.C.—November 14, 2013—It’s the time of year when many people donate hard-earned money to charities, and it’s also the time when nonprofits increase their fundraising appeals to take advantage of the spirit of the season. The most effective way to capitalize on year-end giving is to focus on results. “We know that donors don’t do a