Haglöfs' Sustainability in 2012
Awareness and responsibility are long-established watchwords for Haglöfs. Issues such as the environment, labor and human rights have been there as parameters throughout the years of the Company’s modern development. Haglöfs was quick to acknowledge that, like many other companies, its operations have an effect on the surroundings – both positive and negative. Four years ago, in 2008, Haglöfs made a strategic decision to integrate sustainability into its business development. The decision was based on two objectives working in tandem. These were to ensure long-term profitable growth and at the same time to contribute towards a sustainable society. Since then, Haglöfs’ business concept and vision have contained a clear definition of the Company’s position on sustainability issues. In order to raise the issues at a strategic level, a Director of Sustainability was appointed with overall responsibility for sustainability issues, both internally and externally. Haglöfs formulated a number of sustainability targets for the period 2008-2012.
The final outcome of these targets is reported in the sustainability report for the year. However, the work does not stop there. Haglöfs has defined new even more vigorous targets to be achieved by 2015.
Haglöfs' Sustainability 2012 can be read in full in the attached PDF.
For further information please contact:
Lennart Ekberg
Director of Sustainability
+46 8 584 906 72
lennart.ekberg@haglofs.se
Sara Skogsberg Cuadras
PR & Media Manager
+46 8 584 40 014
sara.skogsberg-cuadras@haglofs.se
Haglöfs is one of the world’s leading outdoor suppliers and offers a responsible brand that meets modern day demands for products with a high level of functionality, good design and value for money to people who invest in an active outdoor lifestyle. Sales for 2011 amounted to SEK 626 million and the company has over the last five years achieved an average growth of 10 percent. Haglöfs is owned by ASICS Corporation since 2010. www.haglofs.se
CONTACTS:
PR & Media Manager: Sara Skogsberg Cuadras, sara.skogsberg-cuadras@haglofs.se
CEO: Nicolas Warchalowski, nicolas.warchalowski@haglofs.se
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