Haglöfs and ASICS France announce new future cooperation
After 10 years of cooperation Haglöfs and its French distributor NordOuest, go their separate ways. Haglöfs will during the fall instead initiate cooperation with ASICS France.
Haglöfs, which belongs to the ASICS Corporation since 2010, will during fall initiate cooperation with ASICS subsidiary ASICS France.
“We started our business in France with NordOuest in 2004 and Mr. Jean Marc Decloitre and his team have since then built a brand position which we now intend to build on further with the strength of ASICS leadership in the French market”, says Richard Jägrud, product director and Interim Managing Director at Haglöfs.
The recruitment of a separate Haglöfs sales force will begin shortly and Haglöfs and ASICS further plan for a Haglöfs’ showroom in the area around Annecy.
“The new setup is a natural step for us and gives us the possibility to even further improve the service to our customers. Both Haglöfs and our customers will benefit from the synergies of having both brands under one ownership”, concludes Richard Jägrud.
NordOuest will finish the sales cycle for Spring/ Summer 2015 and will deliver customer orders until the 31st of May 2015.
Text and associated images can be downloaded at www.haglofs.com/press
For more information, please contact:
Richard Jägrud
Product Director & Interim Managing Director
+46 70 330 06 92
richard.jagrud@haglofs.se
Haglöfs is one of the world’s leading outdoor suppliers and offers a responsible brand that meets modern day demands for products with a high level of functionality, good design and value for money to people who invest in an active outdoor lifestyle. Sales for 2012 amounted to SEK 690 million and the company has over the last five years achieved an average growth of 9 percent. Haglöfs is owned by ASICS Corporation since 2010. www.haglofs.se
CONTACTS:
PR & Media Manager: Sara Skogsberg Cuadras, sara.skogsberg-cuadras@haglofs.se
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