Haglöfs Åre Extreme Challenge is growing fast
Scandinavia’s most prestigious adventure race Haglöfs Åre Extreme Challenge will be held on June 28th in Åre, Sweden. This year the race committee expands the number of entries to 800, making the competition one of the largest of its kind.
Prestigious Haglöfs Åre Extreme Challenge (HÅEC) first started in 1997 as Scandinavia’s first adventure race. The competition is held in Åre’s scenic surroundings and consists of the subsections kayaking, mountain running and cycling. The three different racing classes, Solo, Duo and Team provide the opportunity to participate both on elite and recreational levels.
“The uniqueness of HÅEC is that most people can actually participate, despite the tough conditions. You can either participate in the solo class and implement the entire race yourself, or you can take part in the team class and perform one of the three subsections on your own”, said Carl Hård af Segerstad, Nordic Marketing Manager for Haglöfs.
The interest in HÅEC has increased significantly in recent years and already last year the race showed participant record numbers. As a result, the race committee has expanded the number of entries for this year’s competition.
“It is amazing to see how the competition is growing from year to year. With 200 more entries, HÅEC can now welcome 800 racers. That makes it one of the largest adventure races in the world, if not the largest, in terms of participants”, concluded Carl Hård af Segerstad.
Haglöfs Åre Extreme Challenge will be held on June 28th in Åre, Sweden. Registration is open and can be done at www.haglofsareextremechallenge.se
Text and associated images can be downloaded at www.haglofs.com/press
For more information, please contact:
Sara Skogsberg Cuadras
PR & Media Manager
+ 46 8 584 40 014
sara.skogsberg-cuadras@haglofs.se
Carl Hård af Segerstad
Marketing Manager Nordics
+46 8 584 90 657
carl.hard@haglofs.se
Haglöfs develops clothing, footwear and hardware for people who invest in an active outdoor lifestyle. From small-scale backpack manufacturing in 1914, Haglöfs has developed into one of the world’s leading suppliers of technical and sustainable outdoor products by means of modern product development and strategic distribution. The Haglöfs brand is primarily marketed to 25 European and Asian markets and the company employs some 200 people. Sales for 2013 amounted to SEK 724.5 million. Haglöfs is owned by ASICS Corporation since 2010. www.haglofs.com
CONTACTS:
PR & Media Manager: Sara Skogsberg Cuadras, sara.skogsberg-cuadras@haglofs.se
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