HAGLÖFS FINDS A NEW FRIEND IN SWEDISH FREERIDER JOHAN JONSSON

Haglöfs has recently entered into cooperation with Swedish freeride skier Johan Jonsson. The aim of the cooperation is mainly to further develop the company’s ski collection.

Johan Jonsson has an impressive CV which not only includes being one of Sweden’s best freeride skiers and an active biker, trekker and fly-fisher. He is also a photographer, a writer and the founder and owner of a successful online skiing magazine. To his track record Johan can from now on also add being a part of Haglöfs Friends, Haglöfs’ sponsorship concept and network of outdoor profiles around the world.

Although the cooperation mainly aims at further developing Haglöfs’ ski collection, Haglöfs sees Johan as a valuable resource in several other areas as well.

“Johan Jonsson is very multitalented and we look forward to get going with all the projects we have planned together. We are very pleased to have him onboard” says Fredrik Kjellberg, Global Marketing Manager at Haglöfs.

Johan Jonsson will form part of Haglöfs Friends starting from January 1st.

Text and associated images can be downloaded at www.haglofs.com/press
For more information, please contact:

Sara Skogsberg Cuadras
PR Manager
+46 8 584 40 014
sara.skogsberg-cuadras@haglofs.se

Haglöfs develops clothing, footwear and hardware for people who invest in an active outdoor lifestyle. From small-scale backpack manufacturing in 1914, Haglöfs has developed into one of the world’s leading suppliers of technical and sustainable outdoor products by means of modern product development and strategic distribution. The Haglöfs brand is primarily marketed to 25 European and Asian markets and the company employs some 200 people. Sales for 2013 amounted to SEK 724.5 million. Haglöfs is owned by ASICS Corporation since 2010. www.haglofs.com

CONTACTS:
PR Manager: Sara Skogsberg Cuadras, sara.skogsberg-cuadras@haglofs.se
CEO: Peter Fabrin, peter.fabrin@haglofs.se

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