HAGLÖFS FREESKI – BY SKIERS FOR SKIERS

The award-winning freeski collection VASSI, which was introduced in 2012, was a pioneer project that established the process for how Haglöfs develops products in collaboration with professional athletes. In the fall/winter of 2015 Haglöfs introduces SKADE – a ski collection specifically developed for women and in collaboration with elite female freeskiers who are part of Haglöfs Friends.

Haglöfs’ skiwear offers protection from all weather conditions, durable fabrics, low weight and ventilation that helps you regulate your body temperature based on the weather or your activity. Each model offers a unique combination of material and technical functions that were determined by the intended use and the skiers' preferences.

For Fall/Winter 2015, Haglöfs is offering a freeski collection filled with new and updated products, some of which were developed in collaboration with several of the world's leading freeskiers. The new line includes the Skade collection, which consists of a jacket, pants and a parka developed specifically for female skiers.

Skade - Goddess of skiing

Skade is the goddess of winter and skiing in Nordic mythology. Skade was tall and lithe – but also very strong and a true fighter when needed. She was most at home in the wilderness of the high mountains. The same applies to Haglöfs Friends – Jennie Kaipainen (Finland), Lotten Rapp (Sweden) and Anne May Slinning (Norway) – all of whom are among the very best in women's freeskiing. They assisted Haglöfs' designers in designing the new collection.

The aim of the design work was to pinpoint what female skiers need and want – everything from product features and fit to look and feel. Jennie, Lotten and Anne May brought their favorite pieces of clothing and pictures of garments that they liked, and they contributed opinions and preferences during a process that lasted almost one and a half years.

SKADE JACKET is a 70-denier ski jacket made from three-layer Gore-Tex® that has been equipped with Gore's new C-Knit backer technology. This offers increased comfort without impeding the technical functionality and durability. The jacket has all of the features that can be expected from an advanced freeski jacket, including ventilation on the front that works when wearing a backpack, a detachable snow skirt and a helmet-compatible hood.

SKADE PARKA is a 40-denier freeski jacket made from two-layer Gore-Tex® that has been reinforced with a synthetic QuadFusion™ insulation. The jacket, which has a slightly longer fit, works perfectly both on the slopes and on the ski lift on a frosty morning.

SKADE PANT is made from the same material as SKADE JACKET, but can also be worn with SKADE PARKA. Just like all of the products in the Skade family, it is packed with well thought-out details, such as an adjustable leg ending to accommodate different types of boots and two-way zippers with pulls in two different sizes so you know which direction to pull.

VASSI 2.0

For Fall/Winter 2015, an updated version of the award-winning freeski VASSI JACKET will be released. The large fit and vivid colors have been replaced by a product with a slightly more mature expression. However, its characteristic appearance and the basic features, which were developed in collaboration with freeskiers Per Jonsson and Asbjørn Eggebø Næss, have been preserved. The jacket's fabric is now a 70-denier, three-layer Gore-Tex® with Gore's new C-Knit backer technology in more natural tones. VASSI JACKET is meant to be worn from cold December all the way to warm May, and there is still plenty of space for the protective equipment that is needed when skiing a bit further away from the ski lifts.

VOJD ABS

Equipment can never replace education, experience and good decision-making, but if an accident still occurs, an avalanche safety backpack can make all the difference. Haglöfs' VOJD ABS combines the best of two worlds – Haglöfs' extensive experience in manufacturing backpacks and ABS's leading avalanche safety technology.

The backpack, which comes in two sizes (18 and 30 liters), is very comfortable to wear and has a functional design and a long lifetime. Skis and an ice axe can be attached to the backpack without affecting the ABS function, and after a couple of years on the market VOJD ABS is still one of the lightest avalanche safety backpacks available with a built-in ABS system.

Text and images are available at www.haglofs.com/press

For more information please contact:

Sara Skogsberg Cuadras
Communication Manager
+ 46 8 584 400 14
sara.skogsberg-cuadras@haglofs.se

Haglöfs develops clothing, footwear and hardware for people who invest in an active outdoor lifestyle. From small-scale backpack manufacturing in 1914, Haglöfs has developed into one of the world’s leading suppliers of technical and sustainable outdoor products by means of modern product development and strategic distribution. The Haglöfs brand is primarily marketed to 25 European and Asian markets and the company employs some 200 people. Sales for 2014 amounted to SEK 766 million. Haglöfs is owned by ASICS Corporation since 2010. www.haglofs.com

CONTACTS:
Communication Manager: Sara Skogsberg Cuadras, sara.skogsberg-cuadras@haglofs.se
CEO: Peter Fabrin, peter.fabrin@haglofs.se

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