Haglöfs Intense – in a new colorful design
Haglöfs Intense products are intended for high pulse activities. The sole focus - from the choice of the material to the placement of the details – is on functionality. For the spring/summer 2013 collection, Haglöfs is introducing an extremely versatile line that can be worn for most activities. The entire collection has also been given a new look – a monochrome design that is guaranteed to catch a few eyes.
While developing its new collection, Haglöfs aimed to create products with a higher level of technical performance than ever before – to enhance the function and decrease the weight. The result is a number of new, exciting products – including everything from extremely light shorts to waterproof jackets.
Starting in the spring/summer of 2013, Haglöfs Intense products will also be easy to recognize. A new design based on a monochrome color scheme has created a unique, modern look that will be hard to miss. All Intense products, from clothing to shoes and backpacks, will have the new design.
Gram Comp Pull
With GRAM Comp Pull, Haglöfs has created the lightest fully waterproof pullover in its history. This is the successor to the award-winning OZ pullover. It is made from a 3-layer Gore-Tex® Active Shell, which makes it both waterproof and extremely breathable. The design, pattern construction and details have all been made to decrease the weight of the garment. For example, the elastic band at the hem and cuffs is half as thick as in other Haglöfs garments. GRAM Comp Pull has a 3-way adjustable hood, a zippered laminated chest pocket and a storage pocket in the back with a magnetic closure. Thanks to its excellent properties, the GRAM Comp Pull can be worn comfortably the entire day.
Shield Comp Hood
Shield Comp Hood is an ultra light jacket with excellent breathability for really high pulse activities. Its extreme low weight and the fact that it can be packed into its own pocket makes it easy to bring along on a run and put on when the temperature falls or when protection is needed from the wind. Its design and construction are minimalistic and it is made from a bluesign®-approved fabric that has reflective details. The rear of the jacket is extended for extra protection. Elastic bands at the hem and cuffs ensure a comfortable fit and offer protection from the wind.
For further information please contact:
Sara Skogsberg Cuadras
PR & Media Manager
+46 8 584 40 014
sara.skogsberg-cuadras@haglofs.se
Haglöfs is one of the world’s leading outdoor suppliers and offers a responsible brand that meets modern day demands for products with a high level of functionality, good design and value for money to people who invest in an active outdoor lifestyle. Sales for 2011 amounted to SEK 626 million and the company has over the last five years achieved an average growth of 10 percent. Haglöfs is owned by ASICS Corporation since 2010. www.haglofs.se
CONTACTS:
PR & Media Manager: Sara Skogsberg Cuadras, sara.skogsberg-cuadras@haglofs.se
CEO: Nicolas Warchalowski, nicolas.warchalowski@haglofs.se
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