Haglöfs is awarded for its marketing
Haglöfs has won an ISPO Award for its marketing campaign Monochrome by Haglöfs launched in spring 2013. The prize will be awarded during ISPO Munich - the leading international trade show for the sports and outdoor industry - to be held January 26-29, 2014.
Monochrome by Haglöfs was created in order to maximize the attention around the launch of Haglöfs new bike and trail running lines, found within the brand’ high-pulse concept Intense.
“As the name Monochrome by Haglöfs reveals, the idea was to base the campaign on the monochrome color scheme of our two new high-pulse product lines without compromising the technical features of the products” asserts Fredrik Kjellberg, Global Marketing Manager at Haglöfs.
The marketing campaign was carried out in all Haglöfs’ marketing channels on 26 markets during spring/summer 2013. All components in the campaign carried the same synchronized design language and message, inspired by the unique design of the products.
“We interlinked all marketing channels to create maximum effect and to leave few possibilities for the campaign pass by unnoticed. And judging by the results, I dare to say that we succeeded. We are very proud to be awarded the ISPO Award for this particular campaign” concludes Fredrik Kjellberg.
The prize will be awarded at a ceremony during ISPO Munich – the leading international trade show for the sports and outdoor industry which will take place on January 26-29, 2014.
For further information please contact:
Sara Skogsberg Cuadras
PR & Media Manager
+46 8 584 40 014
sara.skogsberg-cuadras@haglofs.se
Haglöfs is one of the world’s leading outdoor suppliers and offers a responsible brand that meets modern day demands for products with a high level of functionality, good design and value for money to people who invest in an active outdoor lifestyle. Sales for 2012 amounted to SEK 690 million and the company has over the last five years achieved an average growth of 9 percent. Haglöfs is owned by ASICS Corporation since 2010. www.haglofs.se
CONTACTS:
PR & Media Manager: Sara Skogsberg Cuadras, sara.skogsberg-cuadras@haglofs.se
CEO: Nicolas Warchalowski, nicolas.warchalowski@haglofs.se
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