Haglöfs to open Brand Outlet in Denmark
Haglöfs' first Danish Brand Outlet is set to open its doors in mid-October in Ringsted Outlet, 40 minutes south west of Copenhagen. The store is 130m2 and will carry a wide range of products at lower prices.
There are around 40 high-quality brands at Ringsted Outlet, many of which are geared towards sports and the outdoors. Despite the harsh Danish business climate, the commercial center has seen strong development during the past year.
“With the opening of Haglöfs Brand Outlet, we are given a fantastic opportunity to sell off discontinued models and color schemes from our range. We are especially pleased that our store located in a commercial center which is both socially and environmentally responsible,” says Thomas Christensen, country manager for Haglöfs Denmark.
The store in Ringsted will be Haglöfs' fourth Brand Outlet. There were previously two outlets in Sweden and one in Norway.
For further information, please contact:
Thomas Christensen
Country Manager Denmark
+45 29611230
thomas.christensen@haglofs.dk
Sara Skogsberg Cuadras
PR & Media Manager
+46 8 584 400 14
sara.skogsberg-cuadras@haglofs.se
Haglöfs is one of the world’s leading outdoor suppliers and offers a responsible brand that meets modern day demands for products with a high level of functionality, good design and value for money to people who invest in an active outdoor lifestyle. Sales for 2012 amounted to SEK 690 million and the company has over the last five years achieved an average growth of 9 percent. Haglöfs is owned by ASICS Corporation since 2010. www.haglofs.se
CONTACTS:
PR & Media Manager: Sara Skogsberg Cuadras, sara.skogsberg-cuadras@haglofs.se
CEO: Nicolas Warchalowski, nicolas.warchalowski@haglofs.se
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