Haglöfs to open Brand Outlet in Norway

Haglöfs’ first Norwegian Brand Outlet will open its doors in the beginning of July at the outdoor-themed Norwegian Outlet in Vestby, just outside Oslo. The 130m2 store will feature a large selection of products at lower prices.

“Opening Norway’s first Haglöfs Brand Outlet at Norwegian Outlet was quite an obvious choice for us. On the one hand, it’s Norway’s largest outlet center, but above all there’s a strong focus on outdoor brands,” says Bjarne Budal, country manager for Haglöfs AS in Norway.

Haglöfs Brand Outlet is opening four months after the inauguration of the company’s first Brand Store in central Oslo. The idea is that the stores will complement each other in terms of both selection and price.

“For us, Haglöfs Brand Outlet is a great opportunity to be able to clear out the products and colors that have been discontinued from our range. This also means that we can focus solely on new products in Haglöfs Brand Store,” concludes Bjarne Budal.

The shop in Vestby will be Haglöfs’ third Brand Outlet. Two outlet stores have already opened in Sweden.

For further information please contact:

Bjarne Budal
Country Manager
+47 90 566 810
bjarne@haglofs.no            

Sara Skogsberg Cuadras
PR & Media Manager
+46 8 584 40 014
sara.skogsberg-cuadras@haglofs.se

Haglöfs is one of the world’s leading outdoor suppliers and offers a responsible brand that meets modern day demands for products with a high level of functionality, good design and value for money to people who invest in an active outdoor lifestyle. Sales for 2012 amounted to SEK 690 million and the company has over the last five years achieved an average growth of 9 percent. Haglöfs is owned by ASICS Corporation since 2010. www.haglofs.se

CONTACTS:
PR & Media Manager: Sara Skogsberg Cuadras, sara.skogsberg-cuadras@haglofs.se
CEO: Nicolas Warchalowski, nicolas.warchalowski@haglofs.se

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