Intense – high intensity outdoors
Haglöfs Intense is a line of products specially developed for intense activities - outdoor activities at a faster pace with a higher pulse. Shoes, clothing and equipment that help improve performance, regardless of the weather - in all possible environments.
For the spring/summer of 2014, Haglöfs is introducing an updated Intense collection that has several exciting new additions. All of the items in the collection have an optimized fit, low weight and functional solutions – in a monochrome colour scheme that has been supplemented with new colours.
New, fast backpacks
Haglöfs is expanding its line for high intensity activities on mountain bikes with the new cycling backpack, Ardent. This backpack, which was developed in close cooperation with several of Haglöfs Friends, is designed to sit close to the body when holding an aerodynamic position on the bike and can be described as a hybrid between a backpack and a vest. During the development process, the backpack’s working name was Koala, which says it all about how it feels to carry Ardent during a biking tour. Ardent comes in three sizes, 20 and 15 litres for longer adventures and a 5-liter version for those who just need to bring the absolute necessities. All of the backpacks come with an integrated hydration system, a smart helmet solution and pockets for equipment or extra energy that are easily accessible when wearing the backpack.
Haglöfs is introducing two new trail running products for the spring/summer of 2014. Gram Comp 12 is a smaller version of Gram Comp 25, the very appreciated competition and training backpack for mountain marathons and extreme endurance activities, which was introduced two years ago. Gram Comp 12 was developed for a shorter race, or competitions with manned check-points, and gives the runner enough space for exactly what is needed for the race at a very low weight. For runners who only want to carry the hydration system and a small jacket, Gram Hydra, the other new product in this line, is ideal. 3 litres, blue or black – it does not have to be more complicated than that.
New trail running shoe
Haglöfs Intense has gained a new family member with the trail running shoe, Haglöfs Gram Gravel. Just like the other Gram shoes, Gram Gravel has been developed for runs in changing terrain and on different types of surfaces. This time the focus is on door-to-trail running, i.e. from the asphalt of the city to nature’s more untouched terrain. The new shoe therefore has been given more shock absorption and stability than its siblings. Gram Gravel also has a new sole that offers even better grip on paths and gravel roads, plus a tongue that prevents gravel and small stones from finding their way inside the shoe. Gram Gravel takes runners from their doorstep into nature – and back.
For further information please contact:
Sara Skogsberg Cuadras
PR & Media Manager
+46 8 584 40 014
sara.skogsberg-cuadras@haglofs.se
Haglöfs is one of the world’s leading outdoor suppliers and offers a responsible brand that meets modern day demands for products with a high level of functionality, good design and value for money to people who invest in an active outdoor lifestyle. Sales for 2012 amounted to SEK 690 million and the company has over the last five years achieved an average growth of 9 percent. Haglöfs is owned by ASICS Corporation since 2010. www.haglofs.se
CONTACTS:
PR & Media Manager: Sara Skogsberg Cuadras, sara.skogsberg-cuadras@haglofs.se
CEO: Nicolas Warchalowski, nicolas.warchalowski@haglofs.se
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