Press information fall/winter 2014

CONTENTS:

Haglöfs summarizes its first 100 years
Haglöfs’ sustainability work is made more visible
ROC SPIRIT joins the ROC family
Haglöfs VOJD– when you are seeking the extreme
Trekking is Haglöfs’ origin
19FOURTEEN – Haglöfs’ new Outdoor Lifestyle concept

Haglöfs press information fall/winter2014 can be read in full in the attached PDF.

For further information please contact:

Sara Skogsberg Cuadras
PR & Media Manager
+46 8 584 40 014
sara.skogsberg-cuadras@haglofs.se

 

 

Haglöfs is one of the world’s leading outdoor suppliers and offers a responsible brand that meets modern day demands for products with a high level of functionality, good design and value for money to people who invest in an active outdoor lifestyle. Sales for 2012 amounted to SEK 690 million and the company has over the last five years achieved an average growth of 9 percent. Haglöfs is owned by ASICS Corporation since 2010. www.haglofs.se

CONTACTS:
PR & Media Manager: Sara Skogsberg Cuadras, sara.skogsberg-cuadras@haglofs.se
CEO: Nicolas Warchalowski, nicolas.warchalowski@haglofs.se

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About Us

Haglöfs develops clothing, footwear and hardware for people who invest in an active outdoor lifestyle. From small-scale backpack manufacturing in 1914, Haglöfs has developed into one of the world’s leading suppliers of technical and sustainable outdoor products by means of modern product development and strategic distribution. The Haglöfs brand is primarily marketed to 25 European and Asian markets and the company employs some 200 people. Sales for 2015 amounted to SEK 776 million. Haglöfs is owned by ASICS Corporation since 2010. www.haglofs.com