ROC SPIRIT joins the ROC family
Mountaineering, in simple terms, is about realizing dreams. To follow in the footsteps of legends and occasionally reach a peak where no one else has ever stood before. After a brief moment of euphoria at the top, it is time to focus again – because a successful climb is not over until you are back to where you started. There is no margin for error on the mountain, and there is only one rule for your equipment: everything must work.
For Fall/Winter 2014, Haglöfs is offering an even more extensive collection for mountain activities that has been spiced with a number of exciting new products. Products that are developed to function together and that have the exact features that are needed when in the mountains – and nothing extra. The products all have in common features such as high durability, functionality, fit and protection from the surrounding environment.
ROC gains two new family members
One of the new additions to the ROC family is ROC SPIRIT JACKET – perhaps Haglöfs’ most versatile jacket in its Mountaineering concept. The jacket is made from 40-denier, 3-layer Gore-Tex® Pro with 70-denier reinforcements across the shoulders and sleeves. ROC SPIRIT JACKET is a fully equipped shell jacket for year-round use. The goal was to create as durable a jacket as possible that had an attractive design without having to compromise with weight, waterproofness and breathability. The jacket is also available in more colors than any other jacket in the collection.
To avoid chafing and optimize durability, ROC SPIRIT JACKET has been made without shoulder, side and inner sleeve seams. The jacket has all of the properties that are expected from a serious mountaineering jacket, such as a 3-way adjustable, helmet-compatible hood that can be adjusted with one hand and pockets positioned to be easily accessible when wearing a backpack and climbing harness. ROC SPIRIT JACKET also has been given extra ventilation via the ventilation zippers in the armpits.
Another new addition to the family is ROC FICTION JACKET. The jacket has the exact same equipment details as ROC JACKET that was introduced last year with one exception: it is made from windproof and waterproof 70-denier, 3-layer Gore-Tex® SoftShell and the inner layer is brushed flannel, which offers good stretch as well as a different feel and heat capacity. All of this makes ROC FICTION JACKET an excellent companion in the mountains in the spring, summer and fall.
ROC RESCUE – developed in cooperation with rescue workers
Roc Rescue 40 is Haglöfs’ most robust, dependable alpine climbing bag. It was developed in collaboration with Swiss Alpine Rescue – an organization of experienced mountain climbers and alpinists who volunteer their time to work as rescuers in the Swiss Alps.
Roc Rescue 40 is made from a very durable material and has been equipped with details that one can depend on when it matters the most. The backpack has a sturdy support system, a hip belt and an ice axe attachment that can be tucked away when not in use. The front opening can be opened with one hand, and inside the backpack there are removable packbags with Velcro fastenings.
The new products being introduced for Fall/Winter 2014 make ROC a large, strong family of high-performance backpacks, jackets and shoes, which makes it possible to choose the perfect product based on personal preference, the activity at hand, the weather conditions and the time of year.
Text and images are available at www.haglofs.com/press
For more information please contact:
Sara Skogsberg Cuadras
PR & Media Manager
+ 46 8 584 400 14
sara.skogsberg-cuadras@haglofs.se
Haglöfs develops clothing, footwear and hardware for people who invest in an active outdoor lifestyle. From small-scale backpack manufacturing in 1914, Haglöfs has developed into one of the world’s leading suppliers of technical and sustainable outdoor products by means of modern product development and strategic distribution. The Haglöfs brand is primarily marketed to 25 European and Asian markets and the company employs some 200 people. Sales for 2013 amounted to SEK 724.5 million. Haglöfs is owned by ASICS Corporation since 2010. www.haglofs.com
CONTACTS:
PR & Media Manager: Sara Skogsberg Cuadras, sara.skogsberg-cuadras@haglofs.se
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