Trekking is Haglöfs’ origin
Nature is genuine and honest. It offers purity and tranquility, but it can also be fickle and unmerciful. Trekking is to enjoy nature in all of its shapes and forms, but also to meet its challenges. Trekking is a near-nature experience. Trekking is Haglöfs’ origin, heart and soul.
Trekking is not just where Haglöfs started, but also the company’s largest product segment. Clothing, shoes and equipment for everything from a short day trip on a beautiful fall day to a big adventure in difficult terrain and challenging weather conditions. Trekking is a year-round activity, from hiking in the summer across snow-free landscapes to cross-country skiing, ski touring and snowshoeing in a winter wonderland. Haglöfs takes its inspiration from the Scandinavian environment, but the products are developed to function equally well wherever a person is in the world.
Haglöfs’ most versatile products
Haglöfs’ Trekking line contains a large number of products that have been specifically developed for different types of outdoor activities. At the same time, many of the products are versatile and limitless in a way that is characteristic for Haglöfs. RIDGE JACKET is one good example of this. RIDGE JACKET is a bluesign®-approved shell jacket in 2-layer Gore-Tex®. The jacket has a classic, timeless expression that celebrates Haglöfs’ heritage, but it is also loaded with technical solutions, such as reinforced shoulders, pockets that are easily accessible when wearing a backpack and discrete ventilation under the sleeves.
New releases in Clothing
Haglöfs’ family of lighter jackets and vests insulated with down, BIVVY, has gained three new members for Fall/Winter 2014: BIVVY DOWN HOOD, BIVVYACK PARKA and BIVVY Q PARKA. The jackets share the characteristic low weight, high packability and warm down that has been supplemented with synthetic fibers in exposed areas in order to be able, for example, to carry a backpack without losing the ability to insulate.
For days with changing weather, the new TRE JACKET could be the perfect choice. The outer layer is a shell jacket made from Haglöfs Proof™, which offers solid stretch protection that is windproof and waterproof, and the inner layer is a thin jacket insulated with QuadFusion™. The jackets can be worn separately or together as a single jacket that offers both insulation and protection.
New materials and more alternatives
For Fall/Winter 2014, Haglöfs is introducing a new material in Hardware - a brushed polyester offering high durability as well as a soft feel. In the spring of 2014 Haglöfs introduced the MIRO backpack and for the Fall/Winter of 2014 a variation of this backpack, MIRO RUGGED, will be released in the new material. The backpack is a classic Haglöfs product, pure and uncomplicated with a padded back panel and profiled shoulder straps for excellent carrying comfort during day trips in the forest and the mountains. The side MIRO backpacks have detachable chest and waist straps and are also perfect for shorter trips.
Within Footwear Haglöfs is introducing OBSERVE HI GT, which is an addition to the OBSERVE family for Fall/Winter 2014. OBSERVE HI GT is a soft, very light boot with extra protection and support that is perfect for easier trekking in fields and forests or as a lightweight boot for the winter.
The award-winning OBSERVE shoes have been developed in collaboration with ASICS and contain many of its leading technologies and materials, for example AHAR+ rubber on the outer sole, a SpEVA midsole and GEL® shock absorption at the heel. And just like the other shoes in this family, OBSERVE HI GT is built around the ASICS I.G.S. (Impact Guidance System) philosophy, where several different technical functions work together to create as natural a foot movement as possible.
Trekking with nature in focus
Trekking is the product segment in which Haglöfs has come the farthest in its sustainability work. All of the new Trekking jackets for Fall/Winter 2014 are made from bluesign®-approved material, such as 2-layer Gore-Tex®, Proof™ or Pertex® Classic Eco. The insulated jackets are also padded with either origin-marked or traceable down or QuadFusion™ synthetic insulation – both of which have been approved by bluesign®.
Text and images are available at www.haglofs.com/press
For more information please contact:
Sara Skogsberg Cuadras
PR & Media Manager
+ 46 8 584 400 14
sara.skogsberg-cuadras@haglofs.se
Haglöfs develops clothing, footwear and hardware for people who invest in an active outdoor lifestyle. From small-scale backpack manufacturing in 1914, Haglöfs has developed into one of the world’s leading suppliers of technical and sustainable outdoor products by means of modern product development and strategic distribution. The Haglöfs brand is primarily marketed to 25 European and Asian markets and the company employs some 200 people. Sales for 2013 amounted to SEK 724.5 million. Haglöfs is owned by ASICS Corporation since 2010. www.haglofs.com
CONTACTS:
PR & Media Manager: Sara Skogsberg Cuadras, sara.skogsberg-cuadras@haglofs.se
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