BUNCH OF FIVE FROM WD-40 RIDE INTO HALFORDS
Halfords has expanded the range of products it sells for motorbikes with the introduction of a new suite of professional cleaners and lubricants from the WD-40 Company aimed at owners who prefer life on two wheels.
The new range of motorbike-specific products under the WD-40 Specialist Motorbike name, are now available in 266 Halfords stores in the UK and Ireland as well as online – making their high-performance qualities extremely accessible.
Halfords product manager Paul Tomlinson said: “The introduction of the new WD-40 range means we now stock over 300 products specifically for motorbikes and scooters.
“With a Halfords store within a 20 minute ride for 90% of the UK population, plus Sunday opening, we’re very popular with bikers who come in for essentials like bulbs, batteries, spark plugs, oil, lubricants and cleaning.
“However, many riders aren’t aware of the breadth of motorbike products we now offer in our stores – which could mean the difference between enabling them to enjoy a weekend ride and having to leave their steed in the garage.”
David Whittome, WD-40 Company’s UK marketing manager, said: “The launch of our new specialist motorbike range is geared towards helping owners, racers and enthusiasts keep their machines in excellent condition.
“Whether riding on road or track, Halfords is a well-known destination for riders and drivers looking for products and fitting services to meet their automotive needs, so we are delighted that five of WD-40 Specialist Motorbike’s range are now available to customers both in-store and online.”
The WD-40 Specialist Motorbike products available at Halfords are chain cleaner, total wash, chain lube, chain wax and wax & polish.
Marking the arrival of the new products in-store, Team WD-40 National Superstock 1000 and Motostar British Championship racers Tommy Aquino and Joe Francis took time out of their race schedule to launch the range in Halfords.
ENDS
Media contact:
Stuart Humphreys, Automotive PR Manager
T: 01527 513410, M: 07738 751930
E: stuart.humphreys@halfords.co.uk
E: stuart.humphreys@halfords.co.uk
Notes to editors
New WD-40 products now available at Halfords:
- Chain cleaner – Easy to use and quickly removes dirt, grime, dust and oil from chains. It dries in minutes and helps maintain chain performance for longer
- Total wash – All-purpose cleaner designed to quickly cut through traffic film and road grime. This formula leaves a great finish and is safe to use all over your bike!
- Chain lube – Provides exceptional long lasting lubrication and protection for your chain in dry conditions. Its quick drying with outstanding anti-fling properties to help chains last longer
- Chain wax – Provides exceptional corrosion protection and lasting lubrication for your chain in wet conditions. With added PTFE it has outstanding anti-fling properties, reducing friction and wear on moving parts
- Wax & polish – Designed to leave your bike with a deep glossy shine. The formula contains Carnauba Wax, one of the hardest naturally occurring waxes, which provides a wet look finish and long lasting shine
About Halfords Group plc
The Group is the UK’s leading retailer of automotive and leisure products and, through Halfords Autocentres, also one of the UK’s leading independent car servicing and repair operators.
Halfords customers shop at 467 stores in the UK and Republic of Ireland and at Halfords.com - for collection at their local store or direct home delivery. Halfords Autocentres operates from 287 sites nationally and offers motorists dealership-quality MOTs, repairs, and car servicing at affordable prices.
Halfords employs approximately 12,000 staff and sells around 10,000 different product lines in stores – increasing to around 16,000 lines at Halfords.com. The product offering encompasses significant ranges across car parts, in-car technology, car seats, roof boxes, outdoor leisure and camping equipment as well as cycles.
