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DITCH THE FLOWERS AND GIVE YOUR MUM THE GIFT THAT ‘FITS’ INTO HER LIFE THIS MOTHER’S DAY

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For a personal gift that will benefit your mum for life, ditch the flowers and look no further than the Garmin vívofit fitness band, priced from £99.99 at Halfords.

Vívofit follows the activity of busy mums, establishes their current levels of physical activity and sets attainable daily goals that ‘fit’ with their routine – helping them towards a healthier lifestyle whilst recognising how much they already do.

Featuring a unique, curved display that always stays on, the activity tracker measures everything from the number of steps you have taken and the distance you have covered to the calories you have burned – and all while sitting comfortably on your wrist.

Lucy Moore, from Halfords, says: “Fitness and well being is becoming increasingly important to women but is often difficult to monitor for busy mums who usually don’t have a moment to spare. Vívofit allows you to maintain a healthy lifestyle by tracking your movement and providing manageable targets.”

Users can track progress by wirelessly syncing vívofit with Garmin Connect – Garmin’s online community – where you can share your improvement with your friends or keep it just for you.

Lucy added: “It’s lightweight and waterproof design means that you can wear it just about anywhere - even in the shower – making it ideal for busy mums who want to keep fit and healthy while they are out on the move every day.”

The fitness band also displays the time and can even monitor the quality of your sleep – and with batteries that last for a year, you don’t need to worry about recharging it.

The Garmin vívofit is available online at Halfords.com.

Garmin vívofit’s features include:

  • Personalised daily goals
  • 24/7 wearable and waterproof soft band
  • One year battery life
  • Display showing: time, steps, distance, calories and how you are progressing towards your daily goal
  • Compatible with a heart rate monitor
  • Inactivity monitor
  • Sleep tracking

Wireless sync with Garmin Connect for a complete overview of progress. 

Ends

Media contact:

Stuart Humphreys, Automotive PR Manager, T: 01527 513410, E: stuart.humphreys@halfords.co.uk

James Dale, PR Coordinator, T: 01527 513315, E: james.dale@halfords.co.uk 

Editor’s Notes:

Halfords Group plc

The Group is the UK's leading retailer of automotive, leisure and cycling products and through Halfords Autocentres also one of the UK's leading independent car servicing and repair operator. Halfords customers shop at over 460 stores in the UK and Republic of Ireland and at halfords.com for pick-up at their local store or direct home delivery. Halfords Autocentres operates from around 300 sites nationally and offers motorists dealership-quality MOTs, repairs and car servicing at affordable prices.

The Halfords group strategy is based on three pillars:

·       Supporting Drivers Of Every Car

·       Inspiring Cyclists Of Every Age

·       Equipping Families For Their Leisure Time

The Getting into Gear 2016 plan for the Retail business is based on executing in five key areas in order to deliver a significantly-enhanced customer experience:

·       Service Revolution

·       The H Factor

·       Stores Fit To Shop

·       21stCentury Infrastructure

·       Click With The Digital Future

Halfords employs approximately 12,000 colleagues and sells around 10,000 product lines in stores, increasing to around 30,000 lines online. The product offering encompasses significant ranges in car parts, cycling, in-car technology, child seats, roof boxes, outdoor leisure and camping equipment. Halfords own brands include Apollo and Carrera cycles, augmented by exclusive UK distribution rights for the premium-ranged Boardman cycles and accessories. In outdoor leisure, we sell a premium range of camping equipment including brands such as Gelert and Outwell. Halfords offers customers expert advice and a fitting service called "wefit" for car parts, child seats, satellite navigation and in-car entertainment systems, and a "werepair" service for cycles.

www.halfords.com

www.halfordscompany.com

www.halfordsautocentres.com

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