Drivers Access Travel Information on the GO with All New TomTom from Halfords
Halfords has launched a range of new personal navigation devices (PNDs) from TomTom which incorporate a suite of innovative features designed to place drivers in greater control of their journeys.
The new TomTom GO products arrive in store this week, ahead of the peak summer holiday period - offering day trippers and holiday makers easy access to the latest navigation technology including TomTom Traffic, 3D maps and a touch-sensitive high-resolution screen.
Marking its launch, Halfords’ Head of Trading Dave Poulter said: “TomTom has comprehensively redesigned its GO range and introduced user-friendly additions such as a screen that allows drivers to pinch and zoom in and out of maps in the same way would on a smartphone.
“Ahead of the main summer holidays we anticipate that maps which render buildings and landmarks in stunning 3D will be of particular interest to travellers, whilst additional features such a TomTom Speed Cameras will provide timely warnings that increase drivers’ awareness of local speed limits in unfamiliar areas.”
The new TomTom GO range has a simplified product line-up - enabling customers to select their preferred screen size (choosing from a 4.3”, 5” or 6” model) and then decide how they prefer to receive their TomTom Traffic information.
The products come with Lifetime TomTom Traffic, which pinpoints exactly where delays start and end and drivers can choose to connect to TomTom Traffic either via Smartphone Connected or Always Connected – helping them get to destinations faster.
Smartphone Connected devices are ready to receive TomTom Traffic by connecting to a smartphone* via BlueTooth®. Smartphone Connected uses an existing smartphone data plan to access TomTom Traffic, as well as other services like TomTom Speed Cameras.
Always Connected devices** offer the simplest way to receive TomTom Traffic straight out of the box. With connectivity built-in and with no additional costs for roaming, drivers can easily access TomTom Traffic and other services, including TomTom Speed Cameras, whenever needed.
Dave Poulter added: ““As the UK’s number 1 sat nav retailer we have seen PNDs evolve into a necessity that empowers drivers to make the smartest driving decisions possible.
“However, it’s important that customers understand the added benefits of the new TomTom GO range in order to make an informed decision about the functions they do and don’t require. Our trained store colleagues are able to provide guidance to customers on these new technologies in an accessible way.”
Additional Features:
Route Bar: Essential traffic and travel information at a glance. The Route Bar shows precise traffic and speed camera information on the road ahead.
Quick Search: Drivers can find their destination faster with intuitive search results. Quick Search starts finding destinations as soon as the driver starts typing.
My Places: Drivers can see their favourite locations on the map and personalise their map with My Places. This makes it easier to find and navigate to favourite locations again and again.
Lifetime Maps: Always drive with the latest map. For the life of the product, drivers can download four or more full updates of the map onto the device, every year. Drivers receive all updates to the road network, addresses and Points of Interest.
Speed Cameras (three month trial): Drivers can drive in a more relaxed way, receiving alerts for speed cameras ahead.
Find more detailed product information at www.halfords.com
Ends
Media contact:
Stuart Humphreys, Automotive PR Manager
T: 01527 513410, M: 07738 751930
E: stuart.humphreys@halfords.co.uk
*The smartphone needs to be compatible and come with a data plan. Extra costs may apply.
**Subject to availability of telecom network connectivity.
About Halfords Group plc
The Group is the UK’s leading retailer of automotive and leisure products and, through Halfords Autocentres, also one of the UK’s leading independent car servicing and repair operators.
Halfords customers shop at 467 stores in the UK and Republic of Ireland and at Halfords.com - for collection at their local store or direct home delivery. Halfords Autocentres operates from 290 sites nationally and offers motorists dealership-quality MOTs, repairs, and car servicing at affordable prices.
Halfords employs approximately 12,000 staff and sells around 10,000 different product lines in stores – increasing to around 16,000 lines at Halfords.com. The product offering encompasses significant ranges across car parts, in-car technology, car seats, roof boxes, outdoor leisure and camping equipment as well as cycles.
About TomTom
Founded in 1991, TomTom (TOM2) is a leading provider of navigation and location-based products and services. TomTom maps, traffic information and navigation technology power automotive in-dash systems, mobile devices, web based applications and government and business solutions.
TomTom also designs and manufactures its own location-based products including portable navigation devices and fleet management solutions, as well as GPS-enabled sports watches. Headquartered in Amsterdam, TomTom has 3,500 employees worldwide and sells its products in over 35 countries.
For further information, please visit www.tomtom.com
