Halfords and Boardman Bikes Extend their exclusive Partnership
Today, Halfords and Boardman Bikes proudly announce they have extended their exclusive relationship for a further ten years.
Halfords, the UK’s leading retailer of automotive, cycling and leisure products,
has been the exclusive supplier of the Boardman Performance Series in the UK since they were launched in 2007. This extension means Halfords will continue to be the exclusive UK stockist of this range of Boardman bikes.
Boardman Bikes are renowned for their build quality, technical spec and affordability. They have grown to become one of the leading brands of premium bikes in Britain that are ridden by Olympic, World, European and National Champions. For UK customers they provide a step up in specification that can help develop a rider’s enjoyment and interest in cycling.
Halfords is the UK’s largest cycle retailer and sells around 1 million bikes a year. Sales of premium bikes at Halfords have developed year-on-year as a result of the increased interest in cycling and the success of the Boardman Performance Series.
The announcement of the extension in the Halfords/Boardman partnership coincides with the launch of the 2014 Boardman Performance Series.
Matt Davies, CEO of Halfords said:
“It’s great news that we are extending our exclusive partnership with Boardman. The Boardman Performance Series has been a stunning success since we started stocking them in 2007. Our customers love the combination of cutting-edge design and affordable prices. I’m really looking forward to helping make the dream of owning a Boardman a reality for many more cyclists in the years ahead.“
Chris Boardman, said:
“I am delighted we are extending our partnership with Halfords, which means the Boardman Performance Series will continue to be available nationwide and supported by Halfords network of stores. The 2014 Performance Series has been designed over an intense two year period focusing on maximising performance, design and quality across all bikes. It takes the brand to a new level which will ensure existing Boardman fans and new riders alike get the most from their riding experience."
Enquiries
Halfords contact:
David Sawday – Tel: 01527 513471 David.sawday@halfords.co.uk
Boardman Bikes Contact
Sasha Castling sasha@boardmanbikes.com
Notes to Editors
www.halfords.com
Halfords Group plc
The Group is the UK's leading retailer of automotive, leisure and cycling products and through Halfords Autocentres also one of the UK's leading independent car servicing and repair operator. Halfords customers shop at more than 466 stores in the UK and Republic of Ireland and at halfords.com for pick-up at their local store or direct home delivery. Halfords Autocentres operates from more than 287 sites nationally and offers motorists dealership-quality MOTs, repairs and car servicing at affordable prices.
Halfords employs approximately 12,000 staff and sells around 10,000 product lines in stores, increasing to around 16,000 lines online. The product offering encompasses significant ranges in car parts, cycles, in-car technology, child seats, roof boxes, outdoor leisure and camping equipment.
Halfords own brands include the in-store Bikehut department, for cycles and cycling accessories, Apollo and Carrera cycles and exclusive UK distribution rights of the premium-ranged Boardman cycles. In outdoor leisure, we sell a premium range of camping equipment including such brands as Vango and Outwell.
Halfords offers customers expert advice and a fitting service called "wefit" for car parts, child seats, satellite navigation and in-car entertainment systems, and a "werepair" service for cycles.
Boardman Bikes Limited
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Boardman Bikes
Launched in 2007 and co-founded by Chris Boardman MBE, Alan Ingarfield & Sarah Mooney and has since become the fastest growing British bike brand successfully retailing across the globe.
Chris Boardman MBE
Chris Boardman exploded onto the international cycling scene at the Barcelona Olympics in '92, where he captured the imagination of the British public by winning Gold in the 4,000m pursuit (the first cycling Gold medal for 72 years). After Barcelona, Chris's career went from
strength-to-strength - x3 wearer of the TdF yellow jersey ('maillot jeune'),triple world champion and holder of the world hour record. Working for British Cycling as R&D Director, he has been instrumental in the success of British Cycling and been an inspiration to young cyclists - worldwide.
Boardman Bikes are the proud sponsors of:
Pete Jacobs 2012 Hawaii Ironman World Champion, Alistair Brownlee 2012 Olympic Champion and Jonny Brownlee 2012 Olympic Bronze Medalist.