HALFORDS APPOINTS GRATTERPALM TO DRIVE IN-STORE CHANGE

Halfords, the cycling and car accessories retailer, has appointed specialist retail advertising agency Gratterpalm to handle its in-store marketing strategy.

Gratterpalm will be tasked with achieving a step change in Halfords’ in-store communications, bringing more creative consistency and message clarity. The agency’s first campaign will launch across the retail chain’s 467-store estate in the UK and ROI in May.

David Durie, Marketing Director at Halfords said: “We are transforming Halfords through the quality of our service and the expert advice our staff provide. In-store communications are vital to convey this repositioning to customers and promote unique offers like our WeFit and bike repair services. Gratterpalm has really impressed us with their passion, both for our business and the retail sector, as well as their ability to work collaboratively with lead agency partners.”

Gordon Bethell, Managing Partner at Gratterpalm added: “It’s an exciting time for the Halfords business and we are very pleased to support them on their journey. The right in-store environment is key to positioning Halfords as a provider of expert help and services, and we look forward to the creative challenge.”

Gratterpalm will work closely with Mother who was appointed as lead advertising agency in February.

-ENDS-

For further press information, please contact Calvin Chan at Gratterpalm on 0113 246 2860, or email calvin.chan@gratterpalm.co.uk

Notes to Editors:

Gratterpalm, the UK’s foremost retail agency, specialises in leading change in some of the country’s fastest-moving retailers and FMCG brands including Asda, Greggs, DFS, Arla Foods and Morphy Richards. Established in 1978, the Leeds-based agency boasts a team of 160 retail experts who deliver brand and sales success every day through in-store, online, mobile and advertising.