HALFORDS AUTOCENTRES BRAKES4LIFE PRODUCT DELIVERS £130 MILLION IN SAVINGS
Interest in the unique Brakes4Life programme operated by Halfords Autocentres has accelerated over the past year – taking the total amount of money that drivers can expect to save to £130 million as a result.
The number of drivers choosing the lifetime guarantee for their brake pads and shoes grew by over 100,000 – a 175% increase on the volume experienced during the previous 18 months.
Halfords Autocentres’ Rory Carlin said: “Consumers continue to search for ways to help them reduce their household expenditure and, since a significant proportion of them spend more of their disposable income on their car than anything else, vehicle maintenance savings are of growing importance.
“Our Autocentre managers have also reported a rise in the number of customers that are taking more interest in their car’s brakes as a result of the extremely wet winter and widespread flooding that the UK experienced – which appears to have reminded many drivers of the importance of being able to stop effectively.”
Every customer who signs-up for the Brakes4life guarantee makes one payment that not only guards against unnecessary future expense but positively encourages owners to take better care of these vital safety components
Since introducing Brakes4Life in 2012 Halfords Autocentres have signed-up over 160,000 customers – an average of one every three minutes.
Rory Carlin added: “We receive some very positive feedback from customers that have taken advantage of Brakes4Life and these high satisfaction levels translate into loyal and positive advocates for our business.”
Brakes4life has previously won the approval of Plain English Campaign, the group that works tirelessly to untangle complicated offers and confusing terms and conditions. It has praised Halfords Autocentres for bringing a product to market that offers customers a transparent and easy to understand benefit.
Brakes4life is only available at Halfords Autocentres. For further information visit www.halfordsautocentres.com
Ends
Media contacts:
Stuart Humphreys, Automotive PR Manager
T: 01527 513410, M: 07738 751930
E: stuart.humphreys@halfords.co.uk
Calculations
The average brake pad or shoe, under normal use, lasts for approximately 30,000 miles and the average motorist drives approximately 10,000 miles per yearThe average cost of replacing a pair of pads on a typical mid-range car is approximately £79A driver passing his or her test at 17 stands to drive for at least 53 years (to age of 70), however since the median age of the UK population as taken during the last census was 39 our calculation assumes an average driving life of 31 yearsThe formula used is therefore: saving = 31/(30,000/10,000) x £79 – thereby saving the average car owner around £816 during their driving lifetime.Brakes4Life launch in October 2011 and has therefor been available for 32 months (to end May 2014). This is equivalent to 840 days or 7,560 hours or 453,600 minutes of trading for Halfords Autocentres / 166,000 customers = a Brakes4Life customer every 2.7 minutes
About Brakes4life
Brakes4life lifetime replacement is excellent value and lasts for as long as you own a carYou ONLY pay for your first set of brake pads or brake shoes at Halfords AutocentresIf you change your car, simply bring in your new car to register for the lifetime replacement, or transfer your lifetime replacement with the car to the new ownerHalfords Autocentres will supply and fit all future brake pads or shoes when you need them, FREE of chargeYou do not need an annual service or check to maintain your lifetime replacement, although we recommend that you keep your car in good, safe condition
About Halfords Autocentres
Halfords Autocentres is a leading independent garage network with a heritage spanning more than three decades.
Highly trained technicians at over 300 Halfords Autocentres carry out over 1 million jobs a year - including MOTs, car servicing and repairs as well as tyre sales and fitting - for over 850,000 customers a year, with more than 9 out of 10 of them being happy to recommend us to their friends.
Being independent means that we deliver dealership quality work at more affordable prices for any make or model of car. We offer a price match guarantee and a minimum guarantee of 12 months or 12,000 miles on work carried out (See website for terms and conditions).
