Halfords Bike Trade-in Event

From Thursday 11th to Tuesday 16th July Britain’s biggest bike retailer Halfords is inviting customers to dust off their unwanted bikes lying in garages or garden sheds and bring them to any of its 460 stores. 

Halfords is working with its charity partner Re~Cycle for the trade-in event, to get as many bikes as possible to Africa, providing much needed affordable transport for local communities there.

Commenting on the event, Halfords’ CEO Matt Davies said: “This is a fantastic opportunity for customers to trade-in their old bikes, get 10% off a new one and help a great cause. Bikes can transform the lives of people in Africa so this initiative is an exciting example of where recycling can make a real difference.”

Merlin Matthews, the founder of Re~Cycle, added: “We’re really excited about the trade-in event, which is part of our long-term partnership with Halfords. Our partnership helps in our ambition to get access to all those unwanted bikes and raise awareness of how people here can very easily assist those in need in Africa.” 

In Africa a bike can dramatically improve lives by providing simple, inexpensive transport. Cycles help children attend distant schools, health workers get round more villages and small enterprises to bring products to market.

Bikes in most demand by Re~Cycle are sturdy mountain bikes for teenagers and adults. However all bikes that are in a reasonable condition, including kids’ bikes, will be accepted by Halfords provided they are complete with no cracks in the frame and less than 25% rust.

Re~Cycle was set up in 1997 and since then has sent over 45,000 bikes, as well as bike parts and tools, to 16 different countries in Africa where good, sturdy bikes can be difficult to find.

The charity partnership with Re~Cycle is just one of a number of ways that Halfords is looking to create closer links with its local communities.

More information on the trade-in event is available at www.halfords.com/re-cycle. 

Notes to Editors

• www.halfords.com/re-cycle for terms and conditions
• Re-Cycle - www.re-cycle.org 

What’s meant by ‘reasonable condition’?

Any bikes traded-in must be complete with no cracks to the frame. Worn / missing cables and flat tyres are acceptable but – because they want to recycle the bikes – Halfords can’t accept something that’s sat at the bottom of a canal for years or has over 25% rust. Acceptance of the bike is at the store’s discretion.

Will all bikes go to Africa?

Halfords will send as many bikes as possible to Re~Cycle. Where this is not practical, we will recycle the bikes responsibly on behalf of Re~Cycle and give any proceeds to the charity.

Is the offer available online?

The offer is available online for customers who collect and pay in store (via Reserve and Collect) and bring in their trade in bike between July 11-16th

Contacts

Emma Thomas, Community & CSR Manager, on 01527 513464 or at emma.thomas@halfords.co.uk.
 
 
About Halfords

The Group is the UK's leading retailer of automotive, leisure and cycling products and through Halfords Autocentres also one of the UK's leading independent car servicing and repair operator. Halfords customers shop at more than 460 stores in the UK and Republic of Ireland and at halfords.com for pick-up at their local store or direct home delivery. Halfords Autocentres operates from more than 280 sites nationally and offers motorists dealership-quality MOTs, repairs and car servicing at affordable prices.

Halfords employs approximately 12,000 staff and sells around 10,000 product lines in stores, increasing to around 16,000 lines online. The product offering encompasses significant ranges in car parts, cycles, in-car technology, child seats, roof boxes, outdoor leisure and camping equipment. Halfords own brands include the in-store Bikehut department, for cycles and cycling accessories, Apollo and Carrera cycles and exclusive UK distribution rights of the premium-ranged Boardman cycles and accessories. In outdoor leisure, we sell a premium range of camping equipment, branded URBAN Escape. Halfords offers customers expert advice and a fitting service called "wefit" for car parts, child seats, satellite navigation and in-car entertainment systems, and a "werepair" service for cycles.