HALFORDS BRINGS FIGHTER JET TECHNOLOGY DOWN TO EARTH FOR MOTORISTS
Halfords has introduced its first product to incorporate ‘Head-up Display’ (HUD) technology - a portable navigation device for motorists.
The Garmin HUD+ takes this cutting-edge technology, which is routinely used to display vital information to fighter jet pilots, and uses it to project direction, speed and journey times onto a vehicle’s windscreen.
Using a HUD reduces the time that drivers spend looking away from the road at the car dashboard to obtain information on the move – with obvious safety and convenience benefits.
Dave Poulter, Halfords Auto Category Director, said: “Until now HUD technology has only been available through a small number of premium car manufacturers like BMW and Lexus as an optional extra on some of their models. However, this new Garmin HUD unit brings the cost down to earth and makes it accessible to everyone.”
The Garmin HUD+ sits discretely on the dashboard providing valuable journey information - including speed, traffic and safety camera alerts. The device links with both Android and Apple smartphones via Bluetooth and drivers input journey information using the free accompanying Garmin HUD App (usually £75 via App stores).
The arrival of Garmin HUD+ coincides with a new market report* released this week, which predicts the Head-Up Display Market Projected will grow to around £4.8 billion ($8.3bn US Dollars) by 2020.
Dave Poulter “We believe that products featuring HUD technology will continue to increase. The number of electronic entertainment and safety systems on-board vehicles continues to grow and drivers need to be kept informed of their status whilst behind the wheel without unnecessary distraction.”
The Garmin HUD+ is available to purchase online at halfords.com from today.
Ends
Media contact:
James Dale, PR Coordinator
T: 01527 513315
Stuart Humphreys, Automotive PR Manager
T: 01527 513410
E: stuart.humphreys@halfords.co.uk
Editor’s Notes:
*For more information on the Head Up Display Market Report visit: marketsandmarkets.com
Halfords Group plc
The Group is the UK's leading retailer of automotive, leisure and cycling products and through Halfords Autocentres also one of the UK's leading independent car servicing and repair operator. Halfords customers shop at over 460 stores in the UK and Republic of Ireland and at halfords.com for pick-up at their local store or direct home delivery. Halfords Autocentres operates from around 300 sites nationally and offers motorists dealership-quality MOTs, repairs and car servicing at affordable prices.
The Halfords group strategy is based on three pillars:
· Supporting Drivers Of Every Car
· Inspiring Cyclists Of Every Age
· Equipping Families For Their Leisure Time
The Getting into Gear 2016 plan for the Retail business is based on executing in five key areas in order to deliver a significantly-enhanced customer experience:
· Service Revolution
· The H Factor
· Stores Fit To Shop
· 21stCentury Infrastructure
· Click With The Digital Future
Halfords employs approximately 12,000 colleagues and sells around 10,000 product lines in stores, increasing to around 30,000 lines online. The product offering encompasses significant ranges in car parts, cycling, in-car technology, child seats, roof boxes, outdoor leisure and camping equipment. Halfords own brands include Apollo and Carrera cycles, augmented by exclusive UK distribution rights for the premium-ranged Boardman cycles and accessories. In outdoor leisure, we sell a premium range of camping equipment including brands such as Gelert and Outwell. Halfords offers customers expert advice and a fitting service called "wefit" for car parts, child seats, satellite navigation and in-car entertainment systems, and a "werepair" service for cycles.
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