HALFORDS CUSTOMERS TO RIDE MONGOOSE

For almost 40 years, Mongoose has been in the dirt, on the trails and off the ramps, now its riding high at Halfords from April 29th. 

Mongoose is synonymous with bikes that perform on the smoothest single track to the biggest drops and riders looking for trails that never end and keep the party going. 

Halfords in store Mongoose line-up includes three BMX, three mountain bikes, two stunt scooters and two helmets.  Prices range from £179.99 to £299.99 for Mongoose bikes exclusively at Halfords superstores.

Perfect for the aspiring freestyle rider, the Mongoose Scan R50 BMX Bike offers all you need to really get out there and show everyone the skill you have, priced £179.99. With aggressive BMX styling, alloy rear u-brake and a 3 piece tubular crank you will have everyone looking at you with envy as you ride down the street and the local park.

A full 4130 chromoly frame, fork and handlebar along with double wall rims set the Mongoose Scan R70 above all the rest, priced £229.99.  From beginner to pro this bike has all the features a rider could ask for including rear 14mm axles.  

Tear up some trails on the junior Mongoose Evict Mountain Bike, a bike that's perfect for budding thrill seekers, priced £229.99.. 18 speed Shimano gears, and powerful disc brakes with alloy levers. It also has an alloy front suspension fork with 50mm of travel, perfect for soaking up bumps. Topped off with a quick release 24” front wheel and a centre mount kickstand, this bike is raring to go. 

Racing down trails is a piece of cake on the Mongoose Sector Mountain Bike priced £299.99.. This lightweight bike has an alloy frame along with 24 speed Shimano gears which will let you tackle hills of all shapes and sizes with ease. The 29" wheels let you roll over obstacles more easily, and gather momentum quicker, for a faster ride. Topped off with disc brakes and an adjustable alloy suspension fork with 100mm of travel, this bike will kick your adrenaline levels into high gear.

Get out there and show everyone what you can do on the Mongoose Stance Pro Stunt Scooter priced £79.99. This awesome ride comes fitted with alloy core 88A wheels with ABEC 9 bearings, it’s pre fitted with stunt pegs to offer you everything you'd expect from a scooter that's designed to let you push yourself to the next level.

In addition, the entire 2014 Mongoose bikes collection is available at Halfords.com. The extensive online range spans BMX, mountain and hybrid bikes, and includes female specific frames.  Mongoose fans can choose from the extensive selection and choose home delivery or to collect from their nearest store.

For more information and the full Mongoose range visit www.halfords.com

ENDS

Louise Iles

Email: louise.iles@halfords.co.uk

Tel: 01527 513206

With over 100 years experience of selling cycles, Halfords are the UK's number one bike specialist. At Halfords, we understand that selling a bike is more than providing it in a box. That is why we offer free* bike build at your local Halfords store even if you buy online and have your bike delivered to your door. We'll also fit free of charge any accessories you've bought at the same time as your bike, whether bought online or in store. We also offer a six-week free health check on your bike.

ABOUT MONGOOSE
Mongoose is part of Dorel Industries (TSX: DII.B, DII.A), a world class bicycle and juvenile products company. Dorel creates style and excitement in equal measure to safety, quality and value. Dorel's powerfully branded products include global juvenile brands Safety 1st, Quinny, Maxi-Cosi, Bébé Confort and Tiny Love, complemented by regional brands such as Cosco and Infanti. In Recreational/Leisure, brands include Cannondale, Schwinn, GT, Mongoose, Caloi, IronHorse and SUGOI. Dorel has annual sales of US$2.4 billion and employs approximately 6,400 people in facilities located in twenty-five countries worldwide.  For more information, visit www.mongoose.com.

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About Us

Halfords is the UK's leading retailer of automotive, cycling and leisure products and, through Halfords Autocentres, also one of the UK's leading independent car servicing and repair operators. Halfords customers shop at 465 stores in the UK and ROI and at halfords.com for pick-up at their local store or direct home delivery. Halfords Autocentres operates from around 300 sites nationally and offers motorists dealership-quality MOTs, repairs and car servicing at affordable prices. The Halfords group strategy is based on three pillars: · Supporting Drivers Of Every Car · Inspiring Cyclists Of Every Age · Equipping Families For Their Leisure Time The Getting Into Gear strategy for the Retail business is based on executing in five key areas in order to deliver a significantly-enhanced customer experience: · Service Revolution · The H Factor · Stores Fit to Shop · 21st Century Infrastructure · Click with the Digital Future Halfords employs approximately 12,000 colleagues and sells around 9,000 product lines in store, increasing to around 160,000 Retail products online. The Retail offering encompasses significant ranges in car parts, cycling products, in-car technology, child seats, roof boxes and camping equipment. Halfords’ own cycling brands include Apollo, Carrera and Boardman cycles, augmented by a range of other brands of cycles and accessories, including Kona, Mongoose, Raleigh and Pinarello. In Auto, the Halfords Essentials and Halfords Enhanced ranges are sold alongside brands such as Generic Electric, Bosch, Garmin and TomTom. The Retail Auto offering was recently augmented by the introduction of Car Parts Direct, a service delivering rapid customer access to around 130,000 car parts. In Travel Solutions, Halfords sells a premium range of camping equipment including brands such as Vango and Outwell. Halfords offers customers expert advice and a fitting service for car parts, child seats, satellite navigation and in-car entertainment systems, and a service for cycles.

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Quotes

“We are delighted to announce a partnership with Mongoose that will see the legendary bike brand on display in superstores nationwide and at Halfords.com. We are working closely with Mongoose to put the extreme sports brand firmly on the map in the UK.”
Halfords CEO Matt Davies
“We are thrilled to partner with Halfords to provide their consumers with our 2014 line-up, and an exclusive in-store range. Action sports participants and enthusiasts shopping at Halfords will be inspired to get out and ride.”
Mongoose’s Russell Merry