Halfords Expands Child Safety Seat Range
Leading car accessory retailer Halfords has broadened the range of child seats now available to its customers with the introduction of nine new products at a variety of prices designed to appeal to safety conscious parents.
The arrival of the new products coincide with a new in-store look for the child seat area - which is brighter, features fresh signage to make product comparisons easier and incorporates both height/weight measuring equipment to help parents identify the safest and most appropriate seats.
Emily Moulder from Halfords said: “We are committed to selling the customer the most suitable and safest seat for their child and their car at a competitive price.
“We have put a lot of effort into ensuring that our range offers plenty of choice at prices to suit every pocket and our Price Promise actively matches our competitors pricing in stores to ensure good value for money.”
Three of the new products that have been introduced are under Halfords popular own-brand Pampero – which itself now incorporates 9 models, having launched in 2011 with just 3.
Called ‘Simply Pampero’ the new products offer a lower price of entry (from just £24.99 for a Group 23 seat) to parents shopping on a budget but who still want class-leading protection for their child. At the same time, the remainder of the range has been renamed ‘Pampero Plus’ to recognise the premium features that the products incorporate and their corresponding price.
Reflecting the growing demand for a seat that will allow children to remain rearward facing for longer, Halfords has introduced a versatile Group 0+1/2 seat. The ‘Joie Stages’ allows a child to be kept rearward facing until they are 18kgs or 4 years – though it can be converted to a forward-facing Group 1 and Group 2 seat once a child weighs 9kgs if desired. The result is a unique product within the Halfords range, currently priced at £129.99, which offers maximum longevity for money.
The popularity of Halfords’ existing XP child seat from Maxi Cosi has led to the introduction of a model which sits slightly above it. The ‘Maxi Cosi Rubi’ is a Group 1 seat, currently priced at £144, which incorporates deep side impact protection wings, convenience hooks that keep the safety harness out of the way when positioning a child, and 4 recline settings for enhanced comfort.
Offering an alternative to the existing black colourway of the ‘Logico L Jet’ Group 2/3 high back booster seat from Graco, Halfords has introduced the ‘Rosie’ in vibrant pink.
The Logico L Rosie features a floral design, a headrest that adjusts for both height and width and adjustable armrests that - like the seat itself - are covered in Graco’s Pedic foam. Priced from £39.99 the Logico L Rosie Rosie offers outstanding value for money.
Sitting above the Logico L Jet and Rosie is the new ‘Assure Carbon’ from Graco. Currently priced at £52.99, this Group 2/3 high back booster seat offers optimum side impact protection for lower back and hips as well as a five-point height adjustable headrest featuring memory foam and padded armrests for comfort.
Finally, Halfords has introduced two exclusive new backless booster seats under the Little Tikes brand. Available in pink or blue, these simple and lightweight products are priced at £14.99 and sit between Halfords’ basic booster seat and Graco’s ‘City’ model.
Emily Moulder added: “Both our in-store environment and website are very easy to navigate and provide useful information to customers.
“In addition, our unrivalled team of highly trained in-store fitters can provide help and advice as well as ensuring their seat is correctly fitted before they drive away.”
Halfords is the only retailer that has fitters accredited by the Royal Society for the Prevention of Accidents and has made a long-term commitment to improving child seat safety by signing the Which? Child Seat Best Practice Charter.
To find our more visit www.halfords.com
Ends
Media contact:
Stuart Humphreys, Automotive PR Manager
T: 01527 513410, M: 07738 751930
E: stuart.humphreys@halfords.co.uk
Notes to editors
Links to Halfords’ new child seat products:
Simply Pampero Group 1 Child Car Seat
Simply Pampero Group 1-2-3 Child Car Seat
Simply Pampero Group 2-3 High Back Booster Seat
Maxi-Cosi Rubi Child Car Seat Total Black
Graco Logico L High Back Booster Seat Rosie
Graco Assure High Back Booster Seat Carbon
The Halfords Price Promise
*Above prices correct at time of print. Halfords strives to offer customers first class service and products at competitive prices. In order to uphold our Price Promise to not be beaten on price, we actively monitor the prices offered by our competitors daily and adjust our own pricing accordingly.
About Halfords Group plc
The Group is the UK’s leading retailer of automotive and leisure products and, through Halfords Autocentres, also one of the UK’s leading independent car servicing and repair operators.
Halfords customers shop at 467 stores in the UK and Republic of Ireland and at Halfords.com - for collection at their local store or direct home delivery.
Halfords Autocentres operates from 290 sites nationally and offers motorists dealership-quality MOTs, repairs, and car servicing at affordable prices.
Halfords employs approximately 12,000 staff and sells around 10,000 different product lines in stores – increasing to around 16,000 lines at Halfords.com. The product offering encompasses significant ranges across car parts, in-car technology, car seats, roof boxes, outdoor leisure and camping equipment as well as cycles.
About Pure
Pure is a world leading consumer electronics manufacturer and leads the way in music streaming and radio systems and entertainment cloud services with the Pure Connect portal www.pureconnect.com as well as innovating in new areas such as the TV set top box market. Designed and engineered in the UK, all of Pure’s products are manufactured with the environment in mind and at ethically audited facilities. Pure is a division of Imagination Technologies Group plc. See www.pure.com.
