HALFORDS EXPANDS PRODUCT RANGE FOR MOTORCYCLE SCOOTERS
With the popularity of scooters and mopeds continuing to grow, Halfords has expanded its range of products catering to riders.
As increasing numbers of people choose these low cost alternatives to the car in a bid to remain independently mobile, the number of scooters on the road has risen to over half a million and DfT figures for both practical and theory tests exceeded 46,000 last year.
Against this background Halfords has introduced a suite of new products for these economical and inexpensive modes of transport - including helmets, batteries, storage boxes, wet weather riding gear, protective covers and security locks.
Halfords category manager Paul Tomlinson said: “Halfords has always regarded motorists on two wheels as an important part of its customer base and had been selling a variety of motorcycle and scooter products for over 60 years.
“Our latest range comprises more than 250 core products specifically for this market and we believe that Halfords’ combination of accessibility - there’s a Halfords store within 20 minutes for 90% of the UK population - value and a welcoming store environment willl appeal to this new generation of riders.”
Improvements in comfort, styling and power have attracted more men to scootering in recent years, where in the past it had been more popular among women, and with pass rates of between 70-75% a year the number of riders is growing at around 30,000 per annum.
Paul Tomlinson added: “The market for motorcycle and scooter products has fragmented, many independents have shut down and manufacturer-specific dealers have failed to adapt – creating an environment that can be intimidating for new scooter riders.”
To find out more about the range of products that Halfords offers or place an order using our ‘click & collect’ service visit www.halfords.com
Ends
Media contact:
Stuart Humphreys, Automotive PR Manager, T: 01527 513410, E: stuart.humphreys@halfords.co.uk
James Dale, PR Coordinator, T: 01527 513315, E: james.dale@halfords.co.uk
Editor’s Notes:
Halfords Group plc
The Group is the UK's leading retailer of automotive, leisure and cycling products and through Halfords Autocentres also one of the UK's leading independent car servicing and repair operator. Halfords customers shop at over 460 stores in the UK and Republic of Ireland and at halfords.com for pick-up at their local store or direct home delivery. Halfords Autocentres operates from around 300 sites nationally and offers motorists dealership-quality MOTs, repairs and car servicing at affordable prices.
The Halfords group strategy is based on three pillars:
· Supporting Drivers Of Every Car
· Inspiring Cyclists Of Every Age
· Equipping Families For Their Leisure Time
Halfords employs approximately 12,000 colleagues and sells around 10,000 product lines in stores, increasing to around 30,000 lines online. The product offering encompasses significant ranges in car parts, cycling, in-car technology, child seats, roof boxes, outdoor leisure and camping equipment. Halfords own brands include Apollo and Carrera cycles, augmented by exclusive UK distribution rights for the premium-ranged Boardman cycles and accessories. In outdoor leisure, we sell a premium range of camping equipment including brands such as Gelert and Outwell. Halfords offers customers expert advice and a fitting service called "wefit" for car parts, child seats, satellite navigation and in-car entertainment systems, and a "werepair" service for cycles.
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