HALFORDS GETS MO-TORING
Hirsute colleagues from automotive and cycle retailer Halfords have helped create the largest network of Movember supporters in Europe.
Almost 2000 colleagues have grown moustaches and raised more than £15,000 in support of the charity – which aims to have an everlasting impact on the face of men’s health by raising vital funds and awareness. Customers across the country have recognised the usual welcoming smile from colleagues in store has been hairier than normal.
Halfords Retail Director Rob Swyer, sporting an impressive ‘Mo’ of his own said: “I’m proud of our colleagues’ show of support and amazed at the creativity and variety of the moustaches they now bear.”
“Health is a serious business but we’ve had good fun and the network has just grown and grown over the last few weeks raising funds and awareness for an important cause.”
Movember combats prostate and testicular cancer as well as mental health challenges facing men. These programmes, directed by the Movember Foundation, are focused on awareness and education, living with and beyond these problems.
Ends
Media contacts:
Stuart Humphreys, Automotive PR Manager
T: 01527 513410, M: 07738 751930
E: stuart.humphreys@halfords.co.uk
Movember – a global movement
Since its humble beginnings in 2003 in Melbourne, Australia, when 30 Mo Bros first grew moustaches, Movember has grown to become a truly global movement inspiring more than 4 million Mo Bros and Mo Sistas to participate across 21 countries worldwide.
Halfords Group plc
The Group is the UK's leading retailer of automotive, leisure and cycling products and through Halfords Autocentres also one of the UK's leading independent car servicing and repair operator. Halfords customers shop at over 460 stores in the UK and Republic of Ireland and at halfords.com for pick-up at their local store or direct home delivery. Halfords Autocentres operates from around 300 sites nationally and offers motorists dealership-quality MOTs, repairs and car servicing at affordable prices.
Halfords employs approximately 12,000 colleagues and sells around 10,000 product lines in stores, increasing to around 30,000 lines online. The product offering encompasses significant ranges in car parts, cycling, in-car technology, child seats, roof boxes, outdoor leisure and camping equipment.
Halfords offers customers expert advice and a fitting service called "wefit" for car parts, child seats, satellite navigation and in-car entertainment systems, and a "werepair" service for cycles.
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