HALFORDS INVESTS IN BOARDMAN
Now the UK's fastest growing premium bike brand, Boardman Bikes has grown exponentially. Halfords investment will further enhance Boardman Bikes research and development and future plans for growth.
Boardman Bikes will remain a stand alone entity with the Boardman Performance Series continuing to be exclusively retailed at Halfords in the UK and ROI. The Boardman Elite Series is sold at selected independent retailers. There are absolutely no plans to change this.
Boardman Bikes will remain a stand alone entity. Headed by Chris as Chairman and Design Director and Andy Smallwood as Managing Director.
Matt Davies, Halfords Chief Executive commented:
“Our investment in Boardman Bikes, which have been ridden by multiple Olympic and world champions, demonstrates our growing position as a specialist cycling retailer. We have worked with Chris and his team since 2007; they have created one of the most important, fastest-growing and successful brands in UK cycling. We look forward to a continuation of the growth that both Boardman and Halfords have enjoyed with such a strong brand.”
Chris Boardman, founder and Chairman of Boardman Bikes commented:
“On behalf of Boardman Bikes I am delighted by today’s news. We look forward to building on the success we have had to date with independent retailers, in international markets and with Halfords. This step will take the brand to the next level and their backing will allow us to further develop our research & development and extend our award-winning cycling ranges.”
Louise Iles
Email: louise.iles@halfords.co.uk
Tel: 01527 513206
With over 100 years experience of selling cycles, Halfords are the UK's number one bike specialist. At Halfords, we understand that selling a bike is more than providing it in a box. That is why we offer free* bike build at your local Halfords store even if you buy online and have your bike delivered to your door. We'll also fit free of charge any accessories you've bought at the same time as your bike, whether bought online or in store. We also offer a six-week free health check on your bike.
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