HALFORDS PAYS VAT ON BIKE LIGHTS TO BRIGHTEN THE WAY FOR CYCLISTS
Halfords announces zero-rate VAT prices on bike lights for rest of winter
Retailer helps cyclists to be safe and seen
Campaign runs until 10th March
HALFORDS, the UK’s leading bike retailer, is today launching its latest be safe and seen campaign by selling bike lights at VAT free prices for the remainder of winter.
With visibility proving a challenge for cyclists around the country, Halfords’ new initiative will make essential bike lights more affordable in order to encourage more people to enjoy cycling and be safe and seen on the roads.
The latest initiative follows Halfords’ autumn pledge to sell high visibility wear at VAT-free prices in order to support cyclists by making it more affordable to keep cycling through the year and to make essential safety wear available without VAT bumping up the price tag.
YouGov research commissioned by Halfords shows over half (53%) of UK cyclists often or always take safety precautions, with 15% answering sometimes and 16% never taking precautions when they cycle –highlighting there is a need to encourage safer cycling across the country.
Emma Fox, commercial director for Halfords, said; “We want more people to feel confident cycling on the roads – whatever the time of year and whatever the weather. We started with issuing VAT free prices on high-vis wear and are now proud to offer bike lights at VAT free prices for the rest of winter, helping to make it more affordable to be safe and seen.”
“The Highway Code advises cyclists to display front and rear bike lights, so we’re making it easier to afford winter cycling essentials.”
|Product||Current Price||VAT Free Price|
|Lightrider Set LED AA Bike Light||£39.99||£31.99|
|Pendleton Light Set||£29.99||£23.99|
|Cat Eye Bike Light Set - EL130 & LD130||£29.99||£23.99|
|Lezyne LED Macro Drive Front and Micro Drive Rear Bike Light Pair||£89.99||£71.99|
|BikeHut Super bright LED Light Set||£29.99||£23.99|
For further information please contact Halfords@z-pr.com or 020 7896 3404
About Halfords plc
With over 100 years’ experience of selling cycles, Halfords are the UK's number one bike specialist. At Halfords, we understand that selling a bike is more than providing it in a box.
That is why we offer free* bike build at your local Halfords store even if you buy online and have your bike delivered to your door. We'll also fit free of charge any accessories you've bought at the same time as your bike, whether bought online or in store. We also offer a six-week free health check on your bike.
For more information visit www.halfords.com or www.halfordscompany.com