Halfords Roll-out Winning Formula for Winter Motoring
Halfords has re-launched its range of screenwash and anti-freeze to help motorists cope with plunging winter temperatures and to keep driving through the Winter weather.
The new Screenwash range is formulated to meet customer requirements across a range of temperatures to give total coverage throughout the winter season – providing protection from -5oC through to -30oC. Halfords have also introduced the fragrances Berry, Citrus and Cherry which provide a pleasant alternative to the more traditional aroma of a screenwash.
In addition, the screenwash is now infused with the world’s bitterest substance ‘Bitrex’. The addition of ‘Bitrex’ helps safeguard against accidental ingestion and will give consumers with children and pets more peace of mind. Addition of the bittering agent is easily identifiable on the packaging with the Halfords specific logo ‘Helping Protect Families’.
Halfords has also introduced a customer reference guide to Anti-freeze. This reflects car manufacturers’ move towards vehicle specific protection. The reference is available both in-store and online and will help drivers identify the right anti-freeze for their vehicle and avoid a potentially expensive error.
Commenting on the changes, Halfords Product Manager Louise Robinson said: “We recognise that buying screenwash or anti-freeze isn’t something people give a great deal of thought to but customers need to be provided with the information to make an informed decision.
“Some retailers’ screenwash freezes just below zero for example, which is potentially dangerous when the temperature drops.
“Whilst anti-freeze is now as vehicle specific as oil, selecting the wrong product can cause engine damage and invalidate your warranty.”
Halfords new packaging for both screenwash and anti-freeze feature the windscreen wiper and thermometer icons that are easily recognisable on cars dashboards and underneath the bonnet this helps consumers select the right product in-store and confidently identify where to top-up their fluids.
Ends
Notes to Editors:
Temperature delivery of the revised Halfords Screenwash formulations are:
| New formulation | ||||
| Ready Mixed | -5 | -10 | -20 | |
| Concentrate | -10 | -20 | -30 | |
| Old formulation | ||||
| Ready Mixed | -4 | -8 | -20 | -26 |
| Concentrate | -9 | -20 | -35 | |
The fragrances introduced to the new formulations are:
| New formulation | |||
| Ready Mixed | -5 (Blue - unfragranced) | -10 (Berry) | -20 (Citrus & Vanilla) |
| Concentrate | -10 (Berry) | -20 (Citrus & Vanilla) | -30 (Cherry) |
Prices are as follows
| New formulation | |||||||
| Ready Mixed | -5 | -10 | -20 | ||||
| 2 litre | £2.49 | 2 litre | 2 litre | ||||
| 5 litre | £3.49 | 5 litre | £4.49 | 5 litre | £6.99 | ||
| Concentrate | -10 | -20 | -30 | ||||
| 2 litre | £3.49(£2.99)* | 2 litre | £5.99 | 2 litre | 6.99 | ||
| 5 litre | £5.99 (£4.99)* | 5 litre | £8.99(£7.49)* | 5 litre | |||
*Currently on offer at reduced price.
Did you know?
- In winter Halfords carries enough stock of screenwash to fill an Olympic-sized swimming pool or fill the washer bottles of around 1.2 million Ford Focuses.
- Laid end to end the number of snow shovels sold by Halfords each year would lap the Silverstone Grand Prix circuit one and a half times.
- Halfords winter stock of salt would cover 555 Olympic-sized ice hockey rinks.
- Stacked on top of each other Halfords stock of sledges would be higher than Mont Blanc.
- Lined-up in a row the number of ice scrapers stocked by Halfords would stretch across the English Channel
- If the cans of spray on snow grip Halfords stock were stacked on top of each other they would be more than six times the height of The Shard.
- Laid end to end Halfords winter stock of de-icer cans would stretch twice the length of the M6 Toll.
Media contacts:
Stuart Humphreys, Automotive PR Manager
T: 01527 513410, M: 07738 751930
E: stuart.humphreys@halfords.co.uk
James Dale, PR Coordinator
T: 01527 513315
Halfords Group plc
The Group is the UK's leading retailer of automotive, leisure and cycling products and through Halfords Autocentres also one of the UK's leading independent car servicing and repair operator. Halfords customers shop at over 460 stores in the UK and Republic of Ireland and at halfords.com for pick-up at their local store or direct home delivery. Halfords Autocentres operates from around 300 sites nationally and offers motorists dealership-quality MOTs, repairs and car servicing at affordable prices.
Halfords employs approximately 12,000 colleagues and sells around 10,000 product lines in stores, increasing to around 30,000 lines online. The product offering encompasses significant ranges in car parts, cycling, in-car technology, child seats, roof boxes, outdoor leisure and camping equipment.
Halfords offers customers expert advice and a fitting service called "wefit" for car parts, child seats, satellite navigation and in-car entertainment systems, and a "werepair" service for cycles.
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