HALFORDS STRENGTHENS ITS SENIOR CYCLING TEAM
Halfords is gearing up for a great summer of cycling with the appointment of Peter Kimberley as Divisional Director together with Jim Berkeley as Head of Trading for Cycling Parts, Accessories and Clothing (“PACs”).
Peter joins Halfords with 25 years of retail experience. In his last position as Head of Retail for FW Evans Cycles he lead the company’s ambitious store expansion activity. Before Evans Cycles he held senior retail positions at other leading retailers including DFS, Toys R Us and Kingfisher.
Jim joins Halfords from Chain Reaction Cycles where he was Head of Trading Online and Retail; prior to Chain Reaction he spent 12 years as founder and Managing Director of retail businesses Okaidi and DV8 Shoes. He has a proven track record in cycle industry and a deep understanding of a rapidly-growing sector.
Both Peter and Jim will play key roles in the continued expansion of Halfords’ cycling proposition and support the aim of Inspiring Cyclists Of Every Age.
Chief Executive, Matt Davies, commented:
“I’m delighted to welcome Peter and Jim to Halfords. Peter brings with him significant experience of retailing through his work in growing Evans Cycles and will leading a number of key cycling-focused strategic projects including cycle repair. Similarly Jim brings significant retailing experience, especially in online buying & marketing and will play a key role in increasing our PACs offering, both in-store and online.
I’m looking forward to working with both Peter and Jim as we continue our growth at Halfords and get more people enjoying cycling.”
ENDS
Louise Iles
Email: louise.iles@halfords.co.uk
Tel: 01527 513206
With over 100 years experience of selling cycles, Halfords are the UK's number one bike specialist. At Halfords, we understand that selling a bike is more than providing it in a box. That is why we offer free* bike build at your local Halfords store even if you buy online and have your bike delivered to your door. We'll also fit free of charge any accessories you've bought at the same time as your bike, whether bought online or in store. We also offer a six-week free health check on your bike.
Tags:
