HALFORDS TAKES ON FESTIVE FADS BY PUTTING KIDS’ BIKES AT THE HEART OF ITS CHRISTMAS AD
Christmas brand ad asks “Does anything beat a bike?
https://www.youtube.com/watch?v=WcH1yxy1avo
HALFORDS’ Christmas ad captures the magic and nostalgia of a new bike this Christmas, by asking parents and kids – “Does anything beat a bike?” in its new TV campaign.
Launching today, the UK’s biggest cycle retailer takes on festive fads with its “Does anything beat a bike?” proposition, encapsulating the freedom of cycling for children while inspiring memories of the cherished Christmas present for adults from childhood.
The 30 second spot shows two children at home in the traditional post-lunch Christmas Day lull, watching television surrounded by discarded toys and games. They are shown rushing to the window to watch the neighbourhood’s cool kid glide past on his new Voodoo Malice BMX bike, as other children join him for a Christmas Day bike ride down their residential street.
The sepia-style videography evokes the memory and nostalgia of the universal magic moment of receiving a new bike for Christmas – and the joy and freedom of riding it for the first time with your friends.
Due to launch in a 30-second spot on TV on Wednesday, 29 October and a further slot during ITV’s The X Factor on Saturday, 1 November, Halfords will remind both parents and children of the adventure a new bike brings.
Halfords Marketing Director, Karen Bellairs said “We wanted our Christmas ad to capture the magic and nostalgia of Christmas and evoke the feelings of being a child surrounded by that magic on Christmas Day, along with all the expectation and excitement that brings.
“We’re also showing the confidence we have in our offer – we all remember the universal experience of receiving a new bike and wanting to get out and ride it straightaway on Christmas Day – after all, you can’t do wheelies on a tablet!”
Halfords is investing in its largest Christmas bike campaign yet and hopes to make children's faces up and down the country light up this Christmas morning. Many of the bikes will be kept in store until Christmas Eve under the retailer’s ‘Guarantee your dream bike’ pledge. For a deposit of £10, customers can choose their bike and collect it on Christmas Eve to keep it hidden from prying eyes until Christmas Day.
The “Does anything beat a bike?” ad will run in 30 second spots, with a 60 second spot for online and social. Ad agency Mother wrote and created the ad, which was directed by Aoife McArdle of Somesuch & Co.
ENDS
For further information please contact Halfords@z-pr.com or 020 7896 3404
Halfords Group plc
The Group is the UK's leading retailer of automotive, leisure and cycling products and through Halfords Autocentres also one of the UK's leading independent car servicing and repair operator. Halfords customers shop at over 460 stores in the UK and Republic of Ireland and at halfords.com for pick-up at their local store or direct home delivery. Halfords Autocentres operates from around 300 sites nationally and offers motorists dealership-quality MOTs, repairs and car servicing at affordable prices.
The Halfords group strategy is based on three pillars:
· Supporting Drivers Of Every Car
· Inspiring Cyclists Of Every Age
· Equipping Families For Their Leisure Time
Halfords employs approximately 12,000 colleagues and sells around 10,000 product lines in stores, increasing to around 30,000 lines online. The product offering encompasses significant ranges in car parts, cycling, in-car technology, child seats, roof boxes, outdoor leisure and camping equipment. Halfords own brands include Apollo and Carrera cycles, augmented by exclusive UK distribution rights for the premium-ranged Boardman cycles and accessories. In outdoor leisure, we sell a premium range of camping equipment including brands such as Gelert and Outwell. Halfords offers customers expert advice and a fitting service for car parts, child seats, satellite navigation and in-car entertainment systems, and a "werepair" service for cycles.
www.halfords.com
www.halfordsautocentres.com
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