HALFORDS TO PITCH UP AT UK FESTIVALS THIS SUMMER
Halfords, the UK’s leading motoring, cycling and camping retailer, has launched a Tent Pre-Order Service for two of the UK’s biggest summer festivals.
To help customers attending Sonisphere and Camp Bestival make the most of their outdoor experiences, Halfords is making a range of tents available to order online for collection at each festival’s campsite.
Richard Bowen, from Halfords, said: “Festival-goers usually have a car full of food and drink before they even try to pack their camping equipment, so an on-site collection service is likely to prove extremely popular.”
Whilst Sonisphere (4-6 July) attracts crowds that turn up to hear rock royalty such as Iron Maiden and Metallica, Camp Bestival is more of a ‘festi-holiday’ that is popular with families but both audiences can use the convenient service and will be supported by on-site pop-up Halfords shops where they can buy any lost, forgotten or broken essentials.
To appeal to the two audiences the pre-order service allows customers to choose from a range of affordable tents - from the Aventura 2 person pop up tent (£25.00) to the 5 person Urban Escape Atago (£180.00), pay in advance and select the option to collect on-site at the festival entrance.
These pop-up festival collection sites build on the success of Halfords existing ‘click and collect’ service - which sees around 90% of customers purchasing online collect their purchases from stores – and is set to appeal to the 90,000 music-lovers expected to attend the two events.
Richard Bowen added: “This hassle-free service, together with Halfords on-site presence, ensures campers can focus on enjoying the music and festivities knowing they’ll have somewhere to rest their head at night.”
James Dale, PR Coordinator
T: 01527 513315
Stuart Humphreys, Automotive PR Manager
T: 01527 513410
Halfords Group plc
The Group is the UK's leading retailer of automotive, leisure and cycling products and through Halfords Autocentres also one of the UK's leading independent car servicing and repair operator. Halfords customers shop at over 460 stores in the UK and Republic of Ireland and at halfords.com for pick-up at their local store or direct home delivery. Halfords Autocentres operates from around 300 sites nationally and offers motorists dealership-quality MOTs, repairs and car servicing at affordable prices.
The Halfords group strategy is based on three pillars:
· Supporting Drivers Of Every Car
· Inspiring Cyclists Of Every Age
· Equipping Families For Their Leisure Time
The Getting into Gear 2016 plan for the Retail business is based on executing in five key areas in order to deliver a significantly-enhanced customer experience:
· Service Revolution
· The H Factor
· Stores Fit To Shop
· 21stCentury Infrastructure
· Click With The Digital Future
Halfords employs approximately 12,000 colleagues and sells around 10,000 product lines in stores, increasing to around 30,000 lines online. The product offering encompasses significant ranges in car parts, cycling, in-car technology, child seats, roof boxes, outdoor leisure and camping equipment. Halfords own brands include Apollo and Carrera cycles, augmented by exclusive UK distribution rights for the premium-ranged Boardman cycles and accessories. In outdoor leisure, we sell a premium range of camping equipment including brands such as Gelert and Outwell. Halfords offers customers expert advice and a fitting service called "wefit" for car parts, child seats, satellite navigation and in-car entertainment systems, and a "werepair" service for cycles.