Keep On Rollin’: Halfords Launch New Marketing Campaign
This week Halfords, the UK’s leading automotive, leisure and cycling retailer, launches a new TV advertising campaign that highlights the UK’s love of the open road, whether on two or four wheels.
Leading advertising agency Mother has fashioned a light-hearted creative that likens the British travelling experience to that of the road trip movies made famous in 1960s America.
The two adverts, one focused on cycling and the other motoring, show how even the most British of trips can become an adventure. Each trip begins with a helping hand from Halfords as the protagonists make their way out into the British countryside, before the landscape changes to better reflect the American open road.
Caroline Michel, Halfords Head of Advertising and Digital Media said: “This summer we wanted to create a campaign that celebrated the joys of cycling and driving at their most emotional and aspirational. We also wanted something that would create real talkability, and in this entertaining and engaging creative we feel Mother have really delivered.”
The TV creative forms part of a wider branding initiative for 2014, Keep On Rollin’. The campaign aims remind consumers that Halfords is the best place to enable riders and drivers to pursue their passions with market leading prices and customer service. Keep On Rollin’ is a multi-million pound integrated campaign that will run in bursts throughout the year.
To view the advert in full:
Link to imagery here: http://we.tl/1g8ZjHDDCF
Link to video: http://bit.ly/1fPoy4r
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For further information please contact Halfords@z-pr.com
The Halfords Group is the UK's leading retailer of automotive, leisure and cycling products and through Halfords Autocentres also one of the UK's leading independent car servicing and repair operator.
Halfords customers shop at 467 stores in the UK and Republic of Ireland and at halfords.com for pick-up at their local store or direct home delivery. Halfords Autocentres operates from around 290 sites nationally and offers motorists dealership-quality MOTs, repairs and car servicing at affordable prices. Halfords employs approximately 12,000 colleagues and sells around 10,000 product lines in stores, increasing to around 30,000 lines online. The product offering encompasses significant ranges in car parts, cycles, in-car technology, child seats, roof boxes, outdoor leisure and camping equipment.
Halfords own brands include Apollo and Carrera cycles, augmented by exclusive UK distribution rights for the premium-ranged Boardman cycles and accessories. In outdoor leisure, we sell a premium range of camping equipment including brands such as Outwell. Halfords offers customers expert advice and a fitting service called "wefit" for car parts, child seats, satellite navigation and in-car entertainment systems, and a "werepair" service for cycles.
