LANDMARK DEAL SET TO ALLOW MOTORISTS TO SAVE ON THEIR INSURANCE PREMIUMS
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Halfords and Nextbase team up with insurer swiftcover.com to make motoring cheaper for drivers
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Exclusive 12.5% discount (1) on new swiftcover.com car insurance policies for all drivers purchasing a Nextbase In Car Camera from Halfords, potentially saving motorists thousands of pounds collectively in insurance premiums
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Halfords reports year on year sales of In Car Cameras (dashcams) have increased by 320 per cent (2) – and are expected to break UK record in run-up to Christmas
This October, insurance provider swiftcover.com has launched a deal to give drivers using a Nextbase dashcam a discount of 12.5% (1) on their annual motor insurance premium, working out as a potential average saving of £54 per policy (3).
Halfords is the exclusive retail partner to this landmark deal and is expanding its range of in-car cameras to include a new entry-level model - the Nextbase 101 costing just £49 - alongside existing models like the 402-G that was awarded a ‘Best Buy’ recommendation by Which? earlier this year (4).
Dashcam owners not only make a saving on their insurance premium but swiftcover.com believes that the high quality images from these products could significantly improve supporting evidence for its policyholders and allow it to potentially prove liability in claims where this is disputed. Therefore, motorists involved in an accident that wasn’t their fault could save hundreds of pounds by preserving their no claims discount and saving on their insurance excess.
Roman Bryl, Product Manager at swiftcover.com, explained: “Reducing the cost of premiums for responsible motorists is what every insurer should be doing. We believe that by using a dashcam and being able to accurately and quickly establish who was at fault, we will save money and therefore motorists will significantly benefit from lower premiums and more responsible driving.”
Bryn Brooker, marketing manager at Nextbase, said: “Dashcams have become more prevalent as cash-for-crash fraud has increased. It has resulted in a huge number of claims resolved by 'knock for knock', where no fault can be proven and therefore both motorists lose their excess which negatively effects their no claims discount.
“As a result, we’ve seen a huge increase in sales of dashcams, now at an all time high, so this year we’re predicting that dashcams will be the 'must have’ gift for motorists.”
Already widely used internationally, Halfords reports that dashcams are now becoming extremely popular among UK motorists - a trend that insurance savings of this significance is likely to fuel.
Halfords automotive category director Dave Poulter added: “The peace of mind that dashcams offer all drivers has already driven a 320 per cent surge in sales across the business (2). With new products coming in that cost less than £50 and the backing of a major insurer offering significant savings, these helpful gadgets have just become even more desirable to motorists.
“We have experienced 500% year on year growth in dashcam sales online - making in-car cameras one of the most frequently searched for product categories on our website” (5).
Roman Bryl continues, “We are really excited to have teamed up with Nextbase and Halfords to offer customers the exclusive 12.5% off their insurance premium when using a Nextbase in car camera. We have also seen an upward trend in the take up of dashcam policies so it’s very clear that motorists want to protect themselves and in the process, they can bring down the cost of their motor insurance.”
To find out more about Nextbase dash-cams visit www.halfords.com. To find out how much you can save on insurance, visit swiftcover.com.
For further information please contact Halfords@z-pr.com or 020 7896 3404
Halfords Group plc
The Group is the UK's leading retailer of automotive, leisure and cycling products and through Halfords Autocentres also one of the UK's leading independent car servicing and repair operator. Halfords customers shop at over 460 stores in the UK and Republic of Ireland and at halfords.com for pick-up at their local store or direct home delivery. Halfords Autocentres operates from around 300 sites nationally and offers motorists dealership-quality MOTs, repairs and car servicing at affordable prices.
The Halfords group strategy is based on three pillars:
· Supporting Drivers Of Every Car
· Inspiring Cyclists Of Every Age
· Equipping Families For Their Leisure Time
Halfords employs approximately 12,000 colleagues and sells around 10,000 product lines in stores, increasing to around 30,000 lines online. The product offering encompasses significant ranges in car parts, cycling, in-car technology, child seats, roof boxes, outdoor leisure and camping equipment. Halfords own brands include Apollo and Carrera cycles, augmented by exclusive UK distribution rights for the premium-ranged Boardman cycles and accessories. In outdoor leisure, we sell a premium range of camping equipment including brands such as Gelert and Outwell. Halfords offers customers expert advice and a fitting service called "wefit" for car parts, child seats, satellite navigation and in-car entertainment systems, and a "werepair" service for cycles.
www.halfords.com
www.halfordsautocentres.com
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