LONDON CYCLISTS INVITED TO JOIN ‘CYCLE REPUBLIC’

Doors open to central London’s latest cycling specialist

CYCLE REPUBLIC, the new cycling-only concept store from Halfords, has opened its doors for the first time today at a 4,000 sq. metre site in Euston Square, London.

The brand new store is designed to deliver convenience, premium editions and expertise, an extensive range of parts, accessories and clothing as well as added accessibility with click and collect available through www.cyclerepublic.com.

Bikes have been picked especially for the city cyclist with £7,000 Pinarello road bikes, Cinelli road bikes, Quella fixies, the award-winning Boardman brand, Victoria Pendleton bikes and the full exclusive range of 13 all on show.

The Euston team of 16 will provide bike servicing and repairs at competitive prices, with courtesy bikes on hand for more extensive repairs. Cyclists in the market for a new bike can also take bikes on a test ride in a new ‘try before you buy’ scheme, ensuring they make the right choice with their purchase.

The store has over 1,000 new lines exclusive to Cycle Republic, with 60% new products across clothing, helmets and footwear including Lezyne. To reflect the increasing number of women cyclists, the instore range comprises 30% female-specific products across clothing, helmets and footwear, including exclusive lines from Pearl Izumi and Giordana, complemented by Dare2b, Altura, Lake, Northwave, Sealskinz, Hump, Proviz and Giro & Bell.

Halfords CEO Matt Davies said, “Opening the doors of Cycle Republic Euston Square is a major milestone for us. The in store range, colleague expertise and enthusiasm are perfect for making cycling more accessible to London and we look forward to welcoming the cycling community.”

-ENDS-

For further information please contact Halfords@z-pr.com or 020 7896 3404

Cycle Republic is a cycling-only specialist store that opened its first site at Euston Tower, London in December 2014. Cycle Republic offers exclusive bikes, accessories, clothing and repairs from inner-city locations to provide exceptional choice, convenience and value to cyclists.

Bike brands include Boardman, Pinarello, Cinelli, Quella, Pendleton and 13 with accessories from Pearl Izumi, Giordana, Dare2b, Altura, Lake, Northwave, Sealskinz, Hump, Proviz and Giro & Bell.

Cycle Republic is proud to be part of the Halfords family. For more information visit www.cyclerepublic.com