MOTORISTS SAVE £50 MILLION THROUGH BRAKES4LIFE INITIATIVE
A unique pledge from one of the UK’s leading independent car servicing and repair networks is helping drive down the cost of motoring - collectively saving owners £50million to date.
Brakes4Life is a lifetime guarantee from Halfords Autocentres aimed at reducing the cost of vehicle maintenance whilst encouraging owners to take care of their vehicle’s brakes.
Since introducing Brakes4Life 18 months ago Halfords Autocentres, which operates over 280 garages across the UK, has seen unprecedented levels of demand – signing-up over 62,000 customers to the Brakes4Life package – an average of one every four minutes.
Halfords Autocentres’ Rory Carlin said: “At a time when insurance and fuel price rises are pushing up the cost of motoring, Brakes4life offers car owners value for money and peace of mind.
“One payment not only guards against future unexpected brake-related costs but positively encourages owners to take better care of these vital safety components.”
Every customer who buys brake pads or shoes from a Halfords Autocentre nationwide receives the Brakes4life guarantee - a market-leading pledge that then applies to any car that a customer goes on to own and can save the average car owner in the region of £816* over their driving lifetime.
Brake pads and shoes are amongst the most frequently replaced components on a car and Halfords Autocentres data shows that one in five of the 800,000 cars it helps to maintain each year needs them replaced.
Rory Carlin added: “This can leave motorists facing additional unexpected costs when they take their car in for a service or MOT. However, Brakes4Life removes that risk and we find that when we explain that it really does cover them and their current as well as future car they own it results in some surprised and very satisfied customers.”
Brakes4life has won the approval of Plain English Campaign, the group that works tirelessly to untangle complicated offers and confusing terms and conditions. It has praised Halfords Autocentres for bringing a product to market that offers customers a transparent and easy to understand benefit.
Brakes4life is only available at Halfords Autocentres. For further information visit www.halfordsautocentres.com/brakes4life.
Ends
Media contacts:
Stuart Humphreys, Automotive PR Manager
T: 01527 513410, M: 07738 751930
E: stuart.humphreys@halfords.co.uk
Calculations:
• The average brake pad or shoe, under normal use, lasts for approximately 30,000 miles and the average motorist drives approximately 10,000 miles per year
• The average cost of replacing a pair of pads on a typical mid-range car is approximately £79
• A driver passing his or her test at 17 stands to drive for at least 53 years (to age of 70), however since the median age of the UK population as taken during the last census was 39 our calculation assumes an average driving life of 31 years
• The formula used is therefore: saving = 31/(30,000/10,000) x 79 X 62,000
About Brakes4life:
Brakes4life lasts for as long as you own a car.You only pay for your first set of brake pads or brake shoes at Halfords Autocentres. If you change your car, simply bring in your new car to register for the lifetime replacement, or transfer your lifetime replacement to the new owner. Halfords Autocentres will supply and fit all future brake pads or shoes when you need them, FREE of charge.You do not need an annual service or check to maintain your lifetime replacement, although we recommend that you keep your car in good, safe condition.
About Halfords Autocentres:
With over 280 centres nationwide, Halfords Autocentres is the UK’s leading independent car servicing, repair, tyre and MOT network. Now part of the Halfords group, our name may be new, but our centres have been a feature of the towns and cities of Britain for a decade or more.
Halfords Autocentres provides dealership quality work at affordable prices to around 750,000 customers every year, with over 8 out of 10 saying that they would recommend us to a friend. Our expert service is backed with both a quality and price guarantee: work is guaranteed for 12 months or 12,000 miles, and we promise to match any price quoted locally like for like. See website for terms and conditions.